Jeff Esposito

MAY 14, 2013

Seriously we should all be more focused on our day-to-day jobs than a train wreck of a small business in social media. <I Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. Passive aggressive is a waste of time.

Social Media 44

Social Media Case Study Small Business Training 44

Jeff Esposito

APRIL 20, 2011

I recently picked up a copy of Sam Calagione’s Brewing up a Business. While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. This post contains a video, if you can’t view, please click here.

Review 34

Review Video Small Business Buy 34

Jeff Esposito

JULY 8, 2013

I failed to teach them the value of a Tweet, and it’s part of my mission for clients I’m now working with as a small business owner. Whether you’re trying to increase your social media followers, gain new business or create a cross-promotional relationship with a brand, grassroots research is invaluable.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JANUARY 28, 2013

His second book, “The Experience Effect for Small Business,” takes big brand theory and applies it to the backbone of the American economy, small business. Mr. Joseph will be speaking at ScentWorld 2103, set for February 6-8, 2013 in New York City. Image: siavash laghai.

Marketing 45

Marketing Small Business Retail Brands 45

Jeff Esposito

MARCH 3, 2014

Social media professionals need to be nimble enough to cope with these changes and how they will impact their business. This is somewhat of an industry-wide playing field leveler that impacts both small businesses and large enterprises alike.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

NOVEMBER 9, 2012

Employer Ensures Employees Aren’t Happy by Leading with Fear – fear, hate-mongering and small business all in one article. Have a safe weekend and look forward to catching up next week. 18 Most Epic City Names in the World – get ready to laugh like you are a grade school boy… or a cartoon drawn by Mike Judge.

Klout 37

Klout Apple Small Business Eventful 37

Jeff Esposito

JANUARY 8, 2014

Sure the change sucks, but it is more for the small business owners that copied the big brands. Facebook and the social media echo-chamber have failed the small business community in how to use the platform. If you didn’t plan or adapt for these changes, again, I say Shame on YOU.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 21, 2012

My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. If you are undecided peep out the winners social media predicted. Have a great weekend and catch you next week, enjoy this week’s edition of Five for Friday.

Social Media 39

Social Media Conference Statistics Small Business 39

Jeff Esposito

NOVEMBER 15, 2013

Perceived ROI of Twitter advertising increasing – an interesting read here from Tom Webster looking at a recent study that shows the perceived ROI effectiveness of Twitter ads to small business owners. But is perception reality or should we ignore the man behind the curtain? Five for Friday'

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

MAY 9, 2012

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

FEBRUARY 18, 2014

Here are some more thoughts in the video below: This book is a great read for: Aspiring small business owners. Business people. Sure there is a lot of blood sweat and tears in it as well but for me as a fan of the beer, it made the story even more great to read. Sierra Nevada drinkers.

Review 20

Review Small Business Company Video 20

Jeff Esposito

APRIL 19, 2012

A case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Is calling someone desperate, desperate?

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

MAY 19, 2011

In this 36-page read, Brown breaks down general business strategies for growth, social media and innovation all through the age old art of storytelling that would make Aesop proud. I suggest grabbing a copy here , if you are a small business owner, a newbie to the social space or if you are just looking for a good read.

eBook 37

eBook Class Small Business Data 37

Jeff Esposito

MAY 9, 2011

With that said social media is big business and is something that needs to become institutionalized within an organization to become a sustainable part of the business, and yes, this includes measuring everything. This is common from the smallest small business to the largest corporation.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

MARCH 8, 2011

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

APRIL 6, 2011

These ranged from bad pitches to scamming a small business. The recent bad press for the PR industry (and individual practitioners) in TechCrunch , Forrester and the New York Times came from the work of horrible PR people. That pisses me off even more than anything.

Apple 37

Apple Small Business Industry News 37

Jeff Esposito

JUNE 27, 2011

35 percent of small businesses utilize social media in their marketing mix ( eMarketer ). . ~140 Million Tweets are sent each day ( Twitter ). 24 percent of adults have posted a review of a product they have purchased ( HubSpot ). Facebook expects to bring n $4.05 billion in ad revenues this year ( eMarketer ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MAY 27, 2011

A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement. This post from Jay Baer offers a great insight into a method that would work great for small businesses and mid-sized enterprises for calculating the value of Facebook to the enterprise.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MARCH 18, 2012

The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MARCH 3, 2014

Social media professionals need to be nimble enough to cope with these changes and how they will impact their business. This is somewhat of an industry-wide playing field leveler that impacts both small businesses and large enterprises alike.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

FEBRUARY 22, 2011

And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. Well, here are some ideas: Why not give these small businesses the full 60 seconds during the commercials? That was cool. And Dominos dove into the listening and engaging pool head first.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JANUARY 14, 2011

So you know where I stand, but who would have known that small business owners think the same way. Gurus: Do You Love Them or Hate Them? – If you have read this blog before, you know that the word guru makes me cringe. Etsy – The Latest Brand to Disappoint – Not sure if you have heard yet, but Etsy has a PR problem on their hands.

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. Man this week flew by.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. Man this week flew by.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 11, 2010

Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Any good contest needs an audience that is interested in the prize offered.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

OCTOBER 17, 2012

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Small Business 51

Small Business Company Marketing 51

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41

Jeff Esposito

MAY 11, 2011

This post contains video, please click here if you can’t view it. What do GoDaddy, Intuit and Sam Adams have in common? If you guess that they killed a giant, well then you were correct. In this vlog video book review, I take a look at Stephen Denny’s Killing Giants.

Review 31

Review Video Industry Marketing 31

Jeff Esposito

MAY 24, 2013

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. I am also pretty sure I have a chest cold settling in after sitting at humid and damp Fenway Park last night… at least the seats ruled.

Small Business 43

Small Business Blogger Buy Trends 43