Small Business Related Topics 
Ari Herzog
JANUARY 3, 2013
Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. This is what mobile technology can do.
Ari Herzog
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. Forget what your competitors are doing, as their customers are different from your customers.
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Ari Herzog
JULY 13, 2020
At the same time, I look at a program such as Small Business Saturday which occurs once a year on the Saturday following Thanksgiving. Shouldn’t more days be devoted for small and local business owners? I grasp that.
Ari Herzog
AUGUST 30, 2012
There is a trend among small business marketing in stores. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways. Small business owners are not telling customers about the featured beer or the cost of eggs.
Ari Herzog
APRIL 11, 2020
I shopped or delivered groceries to households and small businesses for Amazon Flex, Shipt, and Instacart. Since last summer, I spent most of my evenings and weekends as an independent contractor in the gig economy. It was my side job. I occasionally drove Uber passengers. The majority of people tipped me and I lived happily.
Ari Herzog
OCTOBER 18, 2012
As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses.
Ari Herzog
DECEMBER 2, 2014
Small Business Saturday, begun in 2010, empowers you to buy locally. Even if you do understand the meaning of Thanksgiving, even if you are truly thankful for what you have, how many of you spend money over the ensuing days? Black Friday, begun in 1924, empowers retailers to offer shopping deals.
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