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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Analyst skills and aptitudes. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Click To Tweet The number one skill required is numeracy.

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How a social media consultant can help your business

Sherrilynne Starkie

Industry certifications prove a social media consultant’s practical skill too. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. A consultant, with specialist skills and knowledge, can help your business win on social media.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Research Skills. HTML, CSS and JavaScript.

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Should You Be Outsourcing Social Media?

Proactive Report

Mark Evans wrote this week in the Sysomos blog. In fact, a large majority of firms give ‘lack of skills’ as the reason they don’t want to engage. The answer is yes and no – depending which part of the social media program you’re talking about. They’d much rather have an agency to do this work.