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Mapping the Brand’s Social Graph

Proactive Report

This is the first in a series that expands on the skills of a Digital PR Agency. Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Who went to this movie?

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HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . Data/profile for every skill required and coursework to acquire those jobs. look at the skills for those jobs. measure the gap in the skills and job market vs the fastest growing job requirements.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. Once you have short-listed the candidates next comes the interview.

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Is it That Easy?

Proactive Report

Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. What does their social graph look like?

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Building a Social Business

Koka Sexton

Besides the interest in best practices of companies leveraging InsideView for sales intelligence, I was asked questions about how InsideView is leveraging social media for lead generation, branding and support. I find that most companies especially InsideView customers want to become social businesses in one way or another.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master. Now we have to learn how to apply that skill to the wealth of data available online.

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You Must Read This!

Twist Image

There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more - on many levels - is all but fading. social graph. What has become of the words that we read? Will you miss a world of long-form text?

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