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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Eight Common Twitter Issues And Steps To Resolve Them

SocMed Sean

Shortly after its 2016 launch, Twitter began to make history. As one of the most popular social media sites, Twitter’s format of giving users the ability to post short messages was fairly novel at the time and has since been adopted in various forms by many other social media sites.

Issues 245
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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Social Media Today

The platform will provide additional guidance on how creators can make money from their Twitter efforts.

Twitter 191
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Twitter Launches New #ExtremeWeather Mini-Site to Help Maximize Climate Change Messaging

Social Media Today

The mini-site aims to help raise awareness as to how climate-related discussion evolves via tweet, which could help to improve messaging approaches.

Sites 196
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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.