9 Indispensable B2B Social Media White Papers


White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media White Paper – Learn and Earn.

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.

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Free white paper: key trends of 2013

Sherrilynne Starkie

13 Free Social Media And SEO Xmas Gifts For Your Website. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete?

How to Drive Business Value with Social Marketing Funnel [white paper]


Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. Other contributors to the paper are David Meerman Scott , Jason Falls , Jeremiah Owyang , Nathaniel Perez , Erik Qualman , David Berkowitz etc.

How to Create White Papers From Your Blog Posts and Use Them Effectively


This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. What is a white paper? A white paper is a cross between a magazine article and a brochure.

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Are you wondering how to incorporate SEO into your content marketing strategy? For additional information on the services Melanie provides to help business owner’s succeed with SEO and content marketing, please go to: [link]. Why do business owners need to use search engine optimization (SEO) as part of their content marketing strategy? What are some myths about SEO? Also, many people use big, high-tech services to do their SEO. You can do your own SEO.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Do you have a SEO strategy?

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How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

But starting SEO before you cover the basics can hurt your business. SEO can hurt your business if you have a poor website. Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. Next, make sure your site does not do any of the following that would undermine your SEO efforts. You may need to update your website to remove these SEO barriers.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Given that the number of Google+ and Facebook shares that a piece of content gets impacts its search ranking, “SEO is the number one reason a B2B company should be using social media marketing” according to the authors. ” eBooks and white papers are complementary.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders.

What Exactly Do You Do?

Webbiquity SMM

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

Top 9 LinkedIn Social Media Marketing Groups


Social Media & SEO. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Denys Prykhodov / Shutterstock.com.

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5 Ways to Generate Leads Online

Small Business Mavericks

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website. Website development certainly is important to SEO, however, you can also perform strategic search engine marketing through offsite content like articles, blog posts, and social media content. In a sense, all marketing is generating leads.

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Search and Social Weekly 1.5

Josh S Peters

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.).

12 Secrets to Building Natural Backlinks

Convince & Convert

Given that the closest Matt Cutts has ever got to defining natural links is saying they “are better than non-natural,” you can’t really blame SEO experts for interpreting the term differently. A discerning reader has probably spotted the potential oxymoron in the very title of this post.

The Top 6 SEO Resources for Bloggers


For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock. Since 2004, SEOmoz has been one of the most highly respected sites online when it comes to providing top-notch SEO analysis, advice and knowledge.

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “SEO, social media and content marketing” is descriptive, but a mouthful.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ).

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper).

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up?

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ).

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Some Social Tools You Should Know About

Direct Marketing Observations

Slideshare is a home for sharing presentations and white papers online. SEO/SEMThanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.

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25 Excellent Content Marketing Tools for Your Brand


The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. It includes SEO functionality so you can optimize for search and attract your audience.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Do you want SEO analysis and optimization performed?

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A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers.

You Ruined the Internet for the Rest of Us. Thank You.


It meant the end of sentences like “To learn more about the antioxidant effects of grape juice, download this white paper about the antioxidant effects of grape juice, entitled The Antioxidant Effects of Grape Juice.”

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Content Marketing Marketing Tools SEO

Websites and Search Engines are Far from Dead

Webbiquity SMM

John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. Websites are dead. Search engines are going away.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

How can content be optimized to support search engine optimization (SEO) efforts? Put yourself in the customer’s shoes and address these sales impediments head on”), covering industry events in real time, excerpting white papers (a great content idea), and interviewing industry experts.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. Video can bring in a ton of site traffic and SEO benefits, so it’s actually best to embed it on a landing page on your website and share from there. By now, most marketers have realized that video isn’t a passing fad.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. SEO and Search Marketing Stats and Facts.

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc.

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