5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development. Hopefully you’ll find it useful. AuthorRank.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Social media engagement essentially provides Google with external validation of a page’s value. And that makes sense.
Ways to boost SEO using Social Media
Freelance Social Media
JANUARY 29, 2015
For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” ” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam. Social Media ShareThis.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
MARCH 15, 2015
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. Do join me at my Social Media Network Page on Facebook. Do add your SEO tips as well! Simple? Have a question? Over 3.5
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” SEO shops? . To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? A successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. Download.
SEO Tip On Loading - Social Media
Social Media Network Marketing
JANUARY 29, 2016
A very important part of SEO is page - loading. It is critical that your page loads fast
6 Free SEO Tools Social Media Marketers Can Use Too
FEBRUARY 21, 2017
Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Or in this case, a social media marketer might get use from some free SEO tools they wouldn’t normally touch. Yoast SEO Plugin.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Social Media’s Impact on SEO
Ignite Social Media
NOVEMBER 15, 2016
Social media is taking up more time in terms of online activities; therefore, its’ users are generating more content to consume. With the influx of content, marketers are likely wondering how this additional branded content is impacting SEO. This post will take a closer look at how social media makes an impact. Social Media’s Impact on SEO.
SEO Pointers - Social Media
Social Media Network Marketing
JULY 10, 2011
SEO is an important criteria for your online activities. SEO [Search Engine Optimization] if done accurately and consistently then it can be a very rewarding work. Below are a couple of myths and pointers that one should consider while working on SEO tasks: Duplicate the content: Having a couple of blogs that are same is not the way to go. Also having same content across various Social Media Sites, Blog and Website is not a very good idea. Link: Your best SEO is linking the various matter with each other. Another task of SEO is Keyword.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. Publishing
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Chapter 3: 5 Paid Social Media Analytics Tools.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
The social network run by Google — the gateway to your business — is a game-changer. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.” Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. .
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Circles.
18 Tips for Optimizing Your Pinterest Images to Improve SEO
MARCH 23, 2013
Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. Infographics Pinterest Social Media SEO
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).
Find and Reserve Your Social Media Name
FEBRUARY 16, 2013
Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities. There are hundreds [.].
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Added benefit: Blogging boosts your SEO rankings. Viola!
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. 2) Social Proof. 1) Create Social Media Accounts For Your Brand.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? WordPress Hosting SEO ).
What Do Social Media And SEO Have In Common?
MAY 16, 2011
With a degree in Social Psychology, he has been helping companies maintain their professional relationships with clients and business partners since 2007. SEO and social media have been historically disparate methods of generating business online. In light of relatively recent developments, the lines between SEO and social media have blurred.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
With the following blog post, I would like to present SEKARI Research and Social Optimization Agency’s infographic which introduces an additional aspect of the importance of content marketing – its contribution to brands’ SEO strategies. Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors.
How Social Media Can Improve Your Business SEO
JUNE 24, 2013
Many business owners seem to have fallen under the same belief when it comes to digital media and marketing: social media is a fad, I need to focus on my SEO and the visitors will come. What if I told you that social media and SEO were actually related? Social media not only has an impact on your SEO, but also on your sales.
Two Major Changes to SEO this Year
DECEMBER 8, 2011
SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Integration of social media. Another major trend in search is the integration of social media.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Great for investors … not so great for SEOs.
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
JANUARY 30, 2016
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script. A quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. Do join me at my Social Media Network Page on Facebook. Do add your SEO tips as well Simple? Have a question?
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. The customer acquisition landscape is constantly in flux.
Using Video Marketing To Boost SEO
Small Business Mavericks
APRIL 13, 2012
Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. For a video to do well in social media, it needs to be shareable, and heavily branded videos aren’t really shareable. Instead, think of the SEO value to your videos. Video Marketing SEO Social Media Viral Marketing