article thumbnail

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example, it takes a human to make the judgement about the overall sentiment of the data. In communications, word clouds are best used in conjunction with ‘human’ analysis.

Analysis 335
article thumbnail

Six Links Worthy Of Your Attention #220

Twist Image

Facebook ''s research suggests that happy sentiment begets happy sentiment, and we know that angry comments on articles makes people dig in to their existing positions and ignore facts that don''t agree with them. "Common wisdom says, people share the best of their lives online, making others feel inadequate. alistair croll.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction! Tweet This!

B2B 206
article thumbnail

Your Brand And The Amazing Spiderman

Twist Image

Thumbing through the aisles of comic book boxes at Montreal ComicCon, it''s hard not to get both sentimental and reflective. Imagine brands with a story so strong that people would get sentimental and reflective when they use them. Regardless of how you feel about comic books, imagine the creativity of people like Stan Lee. comic book.

Brands 77
article thumbnail

Embrace The Design Thinking Mentality

Twist Image

Here's the Wikipedia definition of design thinking : "Design Thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result. " Leave it to Wikipedia to remove all emotion and sentiment from something. They usually do this with their brains. Breathing it.

Wikipedia 111
article thumbnail

Why Email Needs A Facelift

Twist Image

Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris. blue kangaroo.

Wikipedia 101
article thumbnail

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. Create Wikipedia articles, electronic press releases; leave comments on forums and blogs even those with <nofollow> attributes.