Net-Savvy Executive
MARCH 30, 2011
Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Nobody else does the one-stop social media shop like they do.
Buzz Marketing for Technology
FEBRUARY 9, 2011
I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.
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