Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. In the example below, quality, price, customer service and SEO rank are included as attributes.

Comparison 109

Comparison Analysis How To Sentiment 109

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. You can likewise look at your SEO strategy to find additional terms to monitor. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

NOVEMBER 21, 2023

Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Dig deeper and analyze sentiment in comments, reviews and social media posts to understand how customers think and feel about specific brands—including yours. Ready to check it out for yourself? Sign up for a free trial today.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. How is the share of voice calculated for search engine optimization (SEO)?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 8, 2024

Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story. This can reveal deeper insights beyond simple sentiment polarity. Ready to unleash the magic of influencer marketing?

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada. What Is Social Proof In Marketing? Promote a positive brand image in social media platforms.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

FEBRUARY 24, 2021

Having identified this key learning, Tylenol made its new audience a focus of its SEO and marketing plans, leading to an increase in traffic to its site and greater awareness around its products. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 134

Sentiment How To Marketing Analysis 134

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

NOVEMBER 16, 2023

Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. He delved deep into how the use of AI revolutionized his company’s SEO strategy. Even in an AI-driven world, these sessions underscored the need for authenticity and uniqueness.

Content 78

Content Marketing B2B SEO 78

Buzz Marketing for Technology

JUNE 10, 2015

Connect social media to SEO activities to increase SEO. Plot your social media sentiment against your NPS scores. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Connect social media to all marketing campaigns to gauge response. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Most likely, they stuff them with keywords for SEO. Your competitor’s success on YouTube is not built by SEO alone. Keywords are like a compass for YouTube SEO. It is a tough and practically impossible task if you do it bare-handedly, isn’t it?

Analysis 52

Analysis YouTube Tools Strategy 52

Unmetric

SEPTEMBER 9, 2019

Competitor benchmarking tools for SEO. Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours.

Tools 85

Tools Hitwise Analysis Price 85

Pam Moore

MAY 19, 2023

Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

Team 147

Team Marketing ROI Training 147

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

AUGUST 8, 2022

YouTube keyword tools for SEO. The link between YouTube content and SEO is undeniable. Beyond that, YouTube SEO requires its own set of strategies and tactics to maximize your videos’ visibility. Tubics is a powerful YouTube SEO tool that goes beyond keyword research and ideation.

YouTube 106

YouTube Tools Analytics SEO 106

Unmetric

NOVEMBER 4, 2019

By doing so you can look for hidden patterns in the sentiment, comments, and so on. You might think that it is up to a social media manager or a community manager to tackle all the negative sentiment your brand might receive on social media (which is partly true). Pros and cons of being a social media analyst.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

JUNE 4, 2020

Of course, the social media policy also aims to prevent as much as is feasible, negative sentiments that result from actions by employees towards the company. You have marketing and PR and SEO and content departments to get the word out. This can include: Defamatory posts about the company. That’s their job. Measure effectiveness.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

MAY 5, 2021

Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

Data 117

Data Marketing How To Collaboration 117

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What is the importance of SEO? Does your team include an SEO specialist?

Questions 313

Questions Company Social Media Real Estate 313

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Hard Skills: Business Development. Market Research and Analysis. Financial Analysis. Project Management. Data Analysis and Interpretation. Digital and Social Media Marketing. Content Strategy. Branding and Advertising.

Metrics 140

Metrics B2B ROI Advertising 140

Postcron

DECEMBER 30, 2013

Learning SEO for blogs is much simpler than it seems. You’ll see that the myth (SEO = “very complicated”) is just that, a myth. So, when the day came that I had to start researching/studying about SEO for bloggers , there was tons of information, words, and structures. WHAT DOES SEO MEAN? HOW DOES IT WORK?

Engineering 52

Engineering SEO URL WordPress 52

Oktopost

JANUARY 12, 2021

These clues can narrow your results, help discern sentiment, and track changes over time. A properly SEO-optimized brand site is one that has an innate understanding of its target audience and personas. Target keywords, domain authority, and SERPs all reflect a successful SEO strategy. Check-In Calls. Marketing KPIs.

B2B 101

B2B Marketing Metrics Survey 101

ProBlogger

DECEMBER 6, 2022

One of the most common uses of AI for blogging is to optimize content for search engine optimization (SEO). AI-powered tools can also help with link building and keyword research, two key aspects of successful SEO. There are a number of AI-based tools that can be used to optimize SEO. SEMrush’s AI-based SEO analysis tool.

Curation 38

Curation Sentiment Curata Blogger 38

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Did your SEO program lead to a surge in web traffic? Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Hootsuite

NOVEMBER 2, 2020

How good is your YouTube SEO? This should give you a good indication of whether your SEO strategy is effective or needs to be tweaked in some areas. If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. YouTube discovery metrics. YouTube video metrics. Brandwatch.

Metrics 145

Metrics Analytics YouTube How To 145

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83