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How to use AI analytics for targeted business decisions

Sprout Social

Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics.

Analytics 111
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. Reputation monitoring should be integrated into your marketing stack, plain and sample.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. Create new tracking, every time you have a new ad.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Creating an infallible B2B demand generation strategy 1.

B2B 62
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Metrics can be evaluated based on Posts, Comments, Likes or Shares.

Facebook 107
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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222