Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Trendrr. This blog post is the second in the 2 part series on brand monitoring.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

RSS & email subscriptions. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.