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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

JANUARY 12, 2010

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs. Technorati. Social Mention. Who’s Talking. Facebook Lexicon. Ice Rocket. Monitor This.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

RSS & email subscriptions. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. First thing you need to do is define your goals; that is, what is it that you want to accomplish with your social media campaign and then decide on which performance indicators will measure the success.

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