How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Social media measurement comes in different levels.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media.
14 Experts Predict 2013 Social Media Trends for Small Business
Blue Focus Marketing
DECEMBER 26, 2012
When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Need help?
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.
6 Ways to Measure Social Media
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly. Read the full blog here.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Big difference.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. In short: social media is human interaction.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: .
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Small businesses?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX
Diva Marketing Blog
JANUARY 31, 2017
H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. Some media leans left, some media leans right, we lean business. themselves).
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Earned, Owned an Paid Media in a Nutshell.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. iTunes.
Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments
MARCH 7, 2017
“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Social media is about content.
Social Media Isn’t Rocket Science; It’s Social
SEPTEMBER 11, 2012
It seems to happen every time you talk to small business people about social media, doesn’t it? Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to be involved in the conversation. At the first meeting, 35 people attend representing 28 businesses.
Six Reasons Social Media Doesn’t Work
OCTOBER 25, 2011
When I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But there are six other reasons business leaders admit for not using the web. Add social media to it and it’s only for the kids. So business leaders, rightfully so, admit they just have time. But my ultimate favorite?
Want a Career in Social Media and Digital Marketing? Know These 3 Things First!
SEPTEMBER 18, 2016
Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.
The Hard Questions of Social Media
NOVEMBER 10, 2011
While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” And much of this questioning is driving the conversation for ROI. Why Social Media? But its also the easiest.
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
It’s a marketing and business event packed with 10k marketing technologists. The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing. What does an experience business look, smell and feel like? What are the top 4 characteristics of an experience business? How do they differentiate? iTunes.
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? It’s the humans taking the action that will make or break your business. It’s a human that makes the decision to invest in you and your business. Marketers must use the data and social media insights to connect in a more human way. People buy from people.
Having Trouble Measuring Social Media ROI?
Small Business Mavericks
APRIL 3, 2012
The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either, however, many business owners, possibly because of their distrust of the Internet, have a fascination with trying to prove there is a solid return on any online investment in social media marketing. If you’re business owner, I suggest you check out an infographic that has appeared on Pinterest.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. Oh yeah.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Social Media Tools.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? Social media is about relationships. Need to Increase Website Traffic and Sales? So is email.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You Are the Media! iTunes. Stitcher.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Forbes ).
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.”
How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7
OCTOBER 6, 2016
Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. With social media we have an opportunity to not only BE the media, but also we can use our reach to serve business organizations and the humans within them who we want to build relationships with. iTunes.
An Introduction to Social Media for Business
AUGUST 23, 2016
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size.
It Is All About Commitment - Social Media
Social Media Network Marketing
FEBRUARY 14, 2016
For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. Social Media is all about consistency and being constant. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for you to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business.
Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. You lack needed support and buy-in for your social media program and plan.
How To Use Social Media In Your Small Business
Social Media Network Marketing
OCTOBER 18, 2010
For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for your to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business. It is useful in business as well. Have a blog.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Approximately 84.2% Ha ha.