Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service.

RFP 182

Finding The Perfect Pitch

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After years of building teams and pitching new business, you come to realize how subjective and arbitrary the process is. There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds. The RFP process is about finding the smartest partner. Pitching new business is never easy.

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How To Hire A Marketing Agency

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The brand should send a creative brief over and sit in as the agency team reviews the document and discusses initial strategies and areas that might be interesting to explore. It's a team effort. The trick in choosing the right marketing agency partner is to find the right team to join your team (and that's why you're hiring them in the first place). " Choosing an agency partner is quite similar: work with a team that you like and trust.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

When Perfect is the Enemy of Good Enough

Waxing UnLyrical

“I’m not going to bid on that RFP because I don’t have a perfect team in place.” ” Why not worry about the perfect team after you win the business… which you won’t if you don’t bid on it?

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Consider this the reverse RFP for social media consultants and companies. Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams?

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

That’s how they got to be senior people, because clients and other team members disproportionately gravitate toward their personality and/or expertise. The reality is that your agency is neither serious about nor prepared for content marketing unless the senior team is doing just as much content creation and community building as the junior team (if not more). Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing.

Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 I’m getting more requests from people outside of my immediate social media team asking how they can get more up to speed with social media so that they don’t always have to come to us for help.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. At the end of each cycle, the results were checked in a validation segment that involved the participants, and then reviewed by the project team. One participant had seven different versions of the same RFP process.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric: Tell us a little bit about your team. I’m on the team that does PR, internal communications and external communications.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric: Tell us a little bit about your team. I’m on the team that does PR, internal communications and external communications.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Where are these people who are creating these RFP’s getting that from? Jason : Well, I think it’s just the fact that Klout, to Joe and his team’s credit, have done a very good job of sort of infiltrating the mainstream mindset.