The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Image credit: Wikipedia. “High-quality thought leadership content breaks through the noise of a crowded marketplace, and it builds trust in and respect for your B2B brand…business decision makers and C-suite execs view thought leadership content as having a meaningful impact on RFP invitations, creating preference with buyers and directly contributing to sales wins.” Social Media Marketing Trends. Yet another post about 2018 B2B marketing trends?

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. If you want great beginner social media content behind a pay wall, check out Exploring Social Media , a project I am working on with Jason Falls and some other great minds.)