Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought.