article thumbnail

4 ways to advance your agency with your social media strategy

Sprout Social

Before a prospective client sends an RFP, they want to know what your agency is capable of. Analyze the sentiment surrounding your agency. Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same. Lead by example and let your agency’s social strategy shine through. .

article thumbnail

DigitalPR Chat #1 Content and KPIs

Proactive Report

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. Is measurement in # DigitalPR still “soft” metrics or are we making data-driven decisions? Please give examples.

Content 40
article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I may badly paraphrase and source the quote. What do I do?

Products 267