Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole. JetBlue Airways This U.S.-based

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Sprout Social

DECEMBER 16, 2020

They involve the broader team in everything they execute, so not only is every aspect of their business represented in the final product, making social a collaborative success is ingrained in their culture. Just like the traditional retail experience, social feeds can become hectic during the holidays.

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Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Here’s How it Works.

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Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Retail companies the world over are taking to holistic commerce and everything it brings to the table. The two sensations peaked roughly four months from one another on extremely similar arcs, but the similarities end there.

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Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

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UGC Brands Apparel Content 59

Pixlee

MARCH 5, 2019

Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change.

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Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

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Pixlee

JULY 7, 2020

A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist.

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Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. External representation of your internal team counts, too!

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. In a similar campaign to GUESS, retail brand Uniqlo partnered with TikTok to launch a hashtag challenge campaign to promote their Spring and Summer 2019 collection. The app’s parent company.

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Later

NOVEMBER 14, 2018

Make sure you and your social team are on-hand to answer any questions and DMs, especially as you release a new sale or discount code. Between Black Friday and Christmas, 30% of all annual retail sales take place. And for some kinds of retailers, such as jewelers, it’s even higher.

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Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

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Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. Is the time and resource investment worth it? Believe Me – Navos. How to get started on TikTok.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Definitely go check them out for inspiration.

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . COMPETITION TIME We’ve teamed up with @foreo_uk to celebrate the launch of our NEW In The Glow How Exfoliating Tonic and give you the chance to win a SKIN-credible bundle worth over £200! Ready to get in on the action? GIVEAWAY ALERT ?

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. These leads can then be shared with your email marketing or sales teams who can pursue those users as customers. Ask for shares: Don’t just stop at having one person enter.

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Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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Sprout Social

JUNE 12, 2023

These teams talk to your customers everyday and are more in tune with their needs, preferences and complaints. It provides a clear path for your team to follow and establishes accountability. Assign responsibility for each action to a team member or department. Don’t forget to work with Sales and Customer Support.

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Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. The takeaway: Team up with relevant influencers, host a live event and make the checkout process seamless to maximize ROI. Shoppable UGC. Aerie, the apparel retail giant, is one of them.

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Sprout Social

AUGUST 17, 2021

To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your customer base and building a community. Having a tool that helps you focus on your online reputation can be a gamechanger for your marketing team.

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Ignite Social Media

DECEMBER 12, 2017

The team suddenly came up with a great concept for that holiday post you need to have live tomorrow? If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC. No problem. On-Site Content Development.

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Image source: Heyday.

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Later

MAY 29, 2020

Lastly I have to say a heartfelt thank you to Image, who have given me so much support since that first article when I was 17 To my incredible team of 35 people (cheesy pictures included!) At Later , our social team tries to respond to every comment and DM possible — no matter how trivial they may seem. A post shared by Se?zane

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Hootsuite

JULY 13, 2022

The spectrum covers how your team treats customers, to how fast they’re acknowledged, to the design of your website. One popular form of this social proof is user generated content (UGC). If someone has a bad experience with your customer service team, it’s unlikely they’ll be loyal to your brand. CXM is encompassing.

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Keyhole.co

JANUARY 22, 2024

They keep everyone in your marketing team on the same page and every activity on social networks on the brand. It outlines the style your marketing team and the brand advocates in your workforce should follow while doing any activity on social media. By following an on-brand and strategic social media style guide diligently.

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Later

MAY 29, 2020

Lastly I have to say a heartfelt thank you to Image, who have given me so much support since that first article when I was 17 To my incredible team of 35 people (cheesy pictures included!) At Later , our social team tries to respond to every comment and DM possible — no matter how trivial they may seem. A post shared by Se?zane

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Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. They sent the grieving family flowers with a card signed by their customer care team member. There are fewer complaints which means less stress on your customer service team. Increase sales.

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Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. If this was a real game, who would you main?

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Buffer Social

JULY 8, 2020

We have a small but mighty (and highly caffeinated) team based out of Boulder, CO. To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us.

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Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

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Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first.

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