Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Finalist for Social Media Buzz Awards.

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Building Teams

The Realtime Report

Building Teams By Joshua Weiss. Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. The post Building Teams appeared first on The Realtime Report.

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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Moms are a key target market for many retail brands.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Dana and her team use social to make these launches as successful as they can possibly be. When Sprouts is opening its first store in Atlanta, for example, how does Dana and her team get current customers in Arizona to share their positive experiences with prospective customers in Atlanta?

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The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Consumers want to talk to retailers of all sizes during the holiday season.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Now consider the gray area your marketing team will want to explore in the future. In this post are five questions every team should ask as they think about opportunities with location-based marketing. Retail/mail order (including online retail: 40%.

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Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The positive experience with the Las Vegas hackathon is what inspired the Betabrand team the idea of hosting its own hackathon, which took place in San Francisco in late September of this year.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

But Nike – as the sponsor of Olympians and Olympic teams, including the U.S. swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Sales teams at American Apparel often leverage Twitter to meet goals or benchmarks, offering up a quick sale or free shipping to move the needle.

Direct Is The New Disruption

Twist Image

The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter. It enables Oreo to bring flavors not available at local retail (or in the consumer's region) into their home. That cuts out the food stores and pharmacies and everyone else who used to be the retail gatekeeper between Mondelez (the company that owns Oreos) and their consumers. internal team. retail.

Don't Throw Good Brand Money After Bad

Twist Image

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. This individual came in and cleaned house - both the internal team and a full agency review. Back to where the retailer was before their predecessor took over? This brand was much bigger than winning some advertising and retail awards. internal marketing team.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s this team that businesses leans on to get hard data on what will happen.

Six Links Worthy Of Your Attention #409

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It was part of a worldwide event called Ludum Dare --now in its 41st iteration--where teams from across the globe build a game in 48 hours under a set of constraints. Bezos's empire: how Amazon became the world's most valuable retailer - The Guardian. retail. retailer. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

4 Quotes That Show Facebook’s New Touchy-Feely Intentions

Convince & Convert

Most online retailers talk only about themselves on Facebook. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. You should have already heard this statistic: over 1.8

The Speed Of Brands And Other Stuff

Twist Image

It''s happening within fractions of a second, and these systems don''t hold on to the stock to see how the management team performs in Q2. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like?

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Tracking, Personalization And Screams Of Privacy

Twist Image

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. internet retailer.

The New Newer Economy

Twist Image

But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Some of the markups were 1200% above the retail value (not a typo). The team at Complex started to meet these resellers. retail. retailer.

Six Links Worthy Of Your Attention #409

Twist Image

It was part of a worldwide event called Ludum Dare --now in its 41st iteration--where teams from across the globe build a game in 48 hours under a set of constraints. Bezos's empire: how Amazon became the world's most valuable retailer - The Guardian. retail. retailer. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The Long Tales - The Best In Business Innovation Content - Issue #5

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One of the Mirum team members (thanks, Umar!) retail. retailer. Welcome to the 5th edition of The Long Tales - the best in business innovation content. The news is a mess. Business is a mess. This is how most business professionals feel these days, isn't it? I'd like to think that I am both an optimist and someone who is opportunistic. Still, it's hard to not have a whiff pessimism with one quick glance of the news. Who knows where our consumer data really is?

Six Links Worthy Of Your Attention #392

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But a team of researchers has found ways to reveal what undersea creatures perceive through a special camera process. All the woes of retail can be blamed on Amazon. The true North Star of retail is the shopping mall. retail.

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Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting?

Great Marketing Is Utilitarian

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Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. Their philosophy of " take care of your customers, team members, and community. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes?

Is SearchDex A Scapegoat? | Small Business Mavericks

Small Business Mavericks

The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick?

The Marketing Agency Of The Future

Twist Image

It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. retail.

Adapt Or Die

Twist Image

You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. retail. Do you like the saying, "adapt or die" ? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means.

This Digital Agency Saves Hours Each Week Using Agorapulse

agora pulse

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Determined to find the right tool for her seven teams, she conducted more research and found Agorapulse.

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Listening and acting on social signals

Jeff Esposito

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Take, for instance, three of our most recent engagements, with mission- first messaging: Cammie Scott , a self-care, wellness and beauty expert teamed up with us on our #BringGoodHome campaign to style her friends and shop. Guest post by Lauren Lawson-Zilai.

Six Links Worthy Of Your Attention #66

Twist Image

Whenever there was sports on television, I asked where the teams (or in this case men) were from, and whoever's city was closer to Montreal was the one I cheered for. "Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. retail.

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays

The Realtime Report

Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support tickets increased 47% during the 2018 holiday season.

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Do You Need a Seasonal SEO Strategy?

The Realtime Report

It’s usually the marketing team that’ll come up with the message and content, while your SEO team will deal with things on the technical side. For example, retailers tend to focus on summer clothing until around early-August, when the beginnings of the Christmas campaigns start.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. With Pixlee’s Inspiration Galleries & Design Boards, online retailers like Morphe collect UGC that promotes specific products or functions.

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Cyber Monday’s 5 Social Media Must-Reads

Firebelly

By Scott Silverman According to Shop.org, 29 percent of consumers will check out a retailer’s Facebook page as part of their online holiday shopping this year. By Sarah Carver The potential of Cyber Monday spans beyond traditional retailers, and Pizza Hut saw this opportunity.

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Good service, bad service and social media

The Way of the Web

A comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). customer service ecommerce social media marketing ed's easy diner marketing retail social business soletrader uniqlo