Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY.

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Trending Sources

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! eMarketer reports that consumers force retailers to adopt social strategy.

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How To Start A Mobile Marketing Strategy

The Realtime Report

SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. You can even opt for business SMS short codes that provide an inexpensive way for a customer to reply using your chosen keyword. How To Start A Mobile Marketing Strategy.

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Online Retailers Should Care More About the Post-Purchase Experience. Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated).

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Cyber Monday Is Here!

Firebelly

Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. The term was created by the National Retail Federation and announced in conjunction with the deployment of their own website CyberMonday.com designed to serve as a portal for Cyber Monday deals and offers. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday.

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Are you green-washing to build up your marketing database?

Jeff Esposito

My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. Unfortunately email is not the only place that retailers are using to expand their marking reach on the sly.

First Look: Starbucks Digital Network Is Here

mashable.com

Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well.

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How Has e-Commerce Affected The Way We Market Products?

The Realtime Report

The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. A seamless shopping experience is the aim for both sides, but the onus to improve interaction lies with the retailer.

7 FBML examples to rock your Facebook fan page.

blog.webdistortion.com

home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. A decade in web design 11 websites to keep your finger on the online pulse How smart retailers are using social media to grow.

Unlocking the value of Foursquare « The Cube

Gemma Went

Thats why we also have customers in other verticals (estate agents, tradespeople vehicles, exhibitions & conferences, restaurants, fashion retailers, etc) anywhere where you might want to remember something for checking out later online… and the easiest way to do that is to use your mobile to bookmark them.

ICYMI – Layout, Periscope and Facebook F8 Conference

Danny WhatMough

Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country.

Communicating bad news in hard times

Sherrilynne Starkie

The message said, in part, “you are being made redundant with immediate effect” Google the company now and you get 192 links… every single one relates to the SMS incident. The retailer’s employees found out the company was closing through the news media. The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week. This story is my editorial contribution.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day.

7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

SMS – Yes, Facebook Has This, Too. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy.