From Social to Local to Mobile

Direct Marketing Observations

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well.

Tracking, Personalization And Screams Of Privacy

Twist Image

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors."

Trending Sources

Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open.

GPS 2

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Do not sign your business up if you are not going to use your smart phone. That is the million dollar question I get asked ALL the time.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

75% of Americans admit to bringing their phone to the bathroom. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 78% of retailers plan to invest in mobile this year.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

You share your data on frequency of visits and what you have purchased with the retailer, and in return they give you some rewards in savings or additional offers.

Klout 28

Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Amazon has released a free app for iphone and smart phone users so that consumers can then go into any brick and mortar business, find something they are interested in, scan the bar code and see if Amazon has it at a lower cost.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

With the quality of the cameras on smart phones ever increasing, customers are taking brochure-quality pictures of their food and drink. Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. iPhone grabs top smart phone spot. iPhone grabs top smart phone spot. How-to video: Smart steps to efficient power management. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print.

The 10 Key Mobile Trends for 2011

Mindjumpers

The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? Augmented reality will enhance games and retail.

Mobile Commerce On The Rise… Fast

Dave Fleet

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. If nothing else, it would seem to indicate that the ever-increasing prevalence of smart phones is having a very noticeable impact.

Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

I noted, as usual that mobile visitors represented about twenty percent of my overall traffic, split roughly 50/50 between tablets and smart-phones, which is exactly what I would expect from reading the latest tech news headlines.

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use.