Webbiquity SMM

Trending Sources

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. (

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become.

Trends 128

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Doug Kessler provides brief reviews of nine marketing products/tools for B2B professionals, such as EPiServer (web content management for the.Net platform), Reevoo (a social commerce platform for brands and retailers) and Marketo ( marketing automation software ).

Tools 103

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

Types 74

Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands.

B2B 75

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

B2B 51

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million.

B2B 59

6 Characteristics of Social Media Winners

Webbiquity SMM

As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

List 23

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Delivr is a good option, particularly for local retail businesses, due to its mapping functionality.

B2B 14

How to Write a Social Media Policy

Webbiquity SMM

A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Why is having a social media policy in place so critical?

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards.

A More Elegant Question About The Future Of Retail

Twist Image

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest.

Retail 105

How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool.

How Millennials Are Changing Retail Patterns

Meltwater

Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales?

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

[Cool Infographic Friday] The Rise of Social Retail

SocialFish

Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

Black Friday’s Retail Losers and Winners [Infographic]

Meltwater

We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.

Retail 27

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy!

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retail