Waxing UnLyrical

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How NOT to Run Your Social Media

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Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. For the most part, brands use it well.

How to Measure PR and Marketing Outcomes on Snapchat

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In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful President/CEO BallywhoSocial. Snapchat is special. Texting and emailing are dinosaurs to them. Really quick primer on Snapchat.

Finding Keywords: The First Step to Blogging Success

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Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Finding keywords.

Five Signs the Future Belongs to User-Generated Content

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Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Harlem Shake vs. Gangnam Style. Gamification.

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3 Tips for Getting Your Online Video Act Together for 2016

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Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 To autoplay or NOT to autoplay.

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The B2B End Around

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You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” You are a person.

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Four Points to Remember When Adopting a New Social Network

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However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Capturing Attention: The First Step to Action

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As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. Right?

How To Grow Your Facebook Community

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In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. But their Facebook Page has just 23 fans so far.

How Much Listening Does Social Media Listening Really Offer?

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Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. Curious? Read on. Listening data are still keyword driven. Speaking comes naturally.

#measurePR Recap (March 2016): Meet the Measurement Mavens

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at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. Here’s some of what we talked about. measurepr. shonali A2, p.2 – Try telling a mgr. Sales matter. measurepr. measurepr. measurepr.

Your Name, Your Brand; Lessons From a High School Graduate

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I’m a strong believer in letting products and services speak for themselves, but there is a lot to be said for the finishing touches – the stunning retail space, the well designed bottle with the cool label, a great looking logo, a hip name. Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

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Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: And why, once you’ve made said policies, you’ve gotta stick to them. pts Settings. Geez.it

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Lessons Learned From the Traveling iPhone

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So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. But I’m going to focus on the “one&# for the purpose of this post. DC, don’t be hatin’ I like you too. In mid-air. Thing.

Does Too Much Technology Make Us Bored?

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Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. Square! How cool!

Are You Built to Sell?

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“If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. My fellow BNET blogger, John Warrillow , has a pretty good deal going. Magazine. a 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business. Right? Do it now!

What’s the ROI of Training Rides?

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And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If it is not doing anything positive, you’ll move it somewhere else. Also reasonable.

Costa Coffee: Why Isn’t Twitter Brewing?

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Costa is a major high street coffee retailer (and I should add that I love their coffee). What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. So I did the natural thing; I emailed the company. And that’s it.

Monday Roundup: #NovaCOM15

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Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. Lasky

#SocialPR Spotlight: Mercy Chikowore

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Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! Listen. Ed: ha! Women.

Monday Roundup: Smart Integrated Communications

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Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. ” 2.


The Decision

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Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Should I, or should I not, watch the Super Bowl? But still.

WOM: What's Really Behind The Buzz

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Chart courtesy 1000heads, used with permission “From customer service, to PR, advertising, digital/web, retail & POS and even internal staff culture – we believe word of mouth affects everything in, around and about any business.&# “In terms of measurement, we operate around four core principles: Content, Context, Participation and Reach. How many heads? That’s what we do.&#

Is Pay-to-Post Blogging The New Advertorial?

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And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? My opinion on this is nuanced.

A More Elegant Question About The Future Of Retail

Twist Image

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. I think this is a sublime idea.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Image via BigStockPhoto.com. Yet, marketing to consumers is not as easy as it seems.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.

How Millennials Are Changing Retail Patterns


Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

A Clever Way One Retailer Brings Pinterest From Online To In-Store


This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. It Stood Out. Nope.

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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. Your experience is changing. Why is this effective?

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it.

The Future Of Retail In A CTRL ALT Delete World

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Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.

How Retailers Can Use Pinterest To Boost Holiday Sales


The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

[Cool Infographic Friday] The Rise of Social Retail


Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is the stronger vehicle for brand association.