Waxing UnLyrical

How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials.

Trending Sources

Finding Keywords: The First Step to Blogging Success

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Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

3 Tips for Getting Your Online Video Act Together for 2016

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Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound!

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Last week I had to take my MacBook Pro in to the Apple store.

The B2B End Around

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You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”.

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Four Points to Remember When Adopting a New Social Network

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However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest.

Capturing Attention: The First Step to Action

Waxing UnLyrical

As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers.

How To Grow Your Facebook Community

Waxing UnLyrical

In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0.

How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking.

Your Name, Your Brand; Lessons From a High School Graduate

Waxing UnLyrical

I’m a strong believer in letting products and services speak for themselves, but there is a lot to be said for the finishing touches – the stunning retail space, the well designed bottle with the cool label, a great looking logo, a hip name.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

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Especially an online retailer.

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Lessons Learned From the Traveling iPhone

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So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one.

#measurePR Recap (March 2016): Meet the Measurement Mavens

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at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception.

Are You Built to Sell?

Waxing UnLyrical

“If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. My fellow BNET blogger, John Warrillow , has a pretty good deal going.

What’s the ROI of Training Rides?

Waxing UnLyrical

And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important.

Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). What, no Twitter?

Monday Roundup: #NovaCOM15

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Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry.

#SocialPR Spotlight: Mercy Chikowore

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Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores.

Monday Roundup: Smart Integrated Communications

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Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review.


The Decision

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Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so.

WOM: What's Really Behind The Buzz

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Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

A More Elegant Question About The Future Of Retail

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2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool.

A Clever Way One Retailer Brings Pinterest From Online To In-Store


This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest.

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New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.

The New Retail Experience

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There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

The Future Of Retail In A CTRL ALT Delete World

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Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.

How Retailers Can Use Pinterest To Boost Holiday Sales


The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales?

How Millennials Are Changing Retail Patterns


Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

[Cool Infographic Friday] The Rise of Social Retail


Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3

15 Tips Retailers Need to Be Using on Facebook

Simply Measured

billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Retailers can use Facebook to drive traffic to their website and brick and mortar location, as well as increasing their overall sales. Here are 15 tips that retailers need to be using on Facebook in order to reach maximum potential. This is great for retailers who are trying to find new customers and show off their products.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.