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Welcome To The Video Generation

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Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Content For Retail. Retailers like Amazon, Walmart?). Welcome To The Video Generation By Jason Katz. Methodology.

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How To Start A Mobile Marketing Strategy

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Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. QR Codes.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

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New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

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Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailWe recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. You don’t own your brand: your customers do. ”Compensation: pants.”

70% Of Users Visit Pinterest For Inspiration On What To Buy

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Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. Instagram has a selection of campaign images. Are these fans engaging with the new content?

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

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For a fun explanation of the Sock Insurance program (“your feet are in our hands”), watch the Betabrand Sock Insurance video: Social Media Campaigns customer service Facebook campaign online retail retail sock insurance” And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Facebook Brand Engagement Grows 896% Year-Over-Year

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The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Influicity Introduces YouTube Influencer Marketplace

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Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

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Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

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This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel.

IKEA Holiday Catalog Features Online Video, Social Media Integration

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Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retailIKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. Some product images are even animated, including a pair of dancing cookie cutters.

Social Selling For Your Business

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Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. Once you build a following, try partnering with retail brands that will pay you money each time you get that “like.” Social Selling For Your Business By Jessica Oaks. The New Way of Direct and Indirect Marketing. ” Click To Tweet. ” Click To Tweet.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

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Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

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Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?”

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Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

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Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retailDesigner fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. over 6,800 user-generated photos submitted with hashtag #MKTimeless.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

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The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail SincerelyThe Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week.

Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

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Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Are you pinning content from retail brands on Pinterest? Facebook: 1.15 via Facebook.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

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Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourWomen now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. Sweat. Every. 4yUkong5zZg via @ youtube.

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

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Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site. 50% visited sports sites and newspaper sites.

Social Media Sites Rank Lowest For Customer Satisfaction

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Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 However, there are plenty of exceptions. Consumer Shipping 85. Banks 85.

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

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Related Stories Social Networking Stats: Top 20 Most Viral Publishers on Social Networks, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users.

Are your new fans on Facebook REALLY new? (Research)

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We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales). This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. Not so fast. They are true blood, not new blood. For this analysis, I partnered with Compete, Inc.

Would You Sacrifice Your Privacy For A $5 Gift Card?

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And don’t forget, there are other ways of tracking consumer locations – for instance, the Apple iBeacon technology used in Major League Baseball’s ‘At The Ballpark’ app at Citi Field , and in Apple’s retail stores , transmitting precise location data so advertisers can reach consumers the moment they enter a store.

UK Mobile Ad Spend Grows 126% in 2013

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Related Stories Social Networking Stats: Half the UK Population Uses Social Networks, #RLTM Scoreboard Mobile Advertising: Younger Brits Show Higher Recall, Engagement Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The latest estimates from eMarketer show staggering growth in UK mobile advertising. billion) in the UK. billion (or more than $3.58 billion).

3 Ways Mobile Apps Can Reward Customer Loyalty

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More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. This is a guest post by Anita Brady, the President of 123Print. Loyalty apps reward your customers for returning to, and spreading the word about, your online business. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however.

Play.com’s Facebook Fans Spend 24% More

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The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. Play.com is very happy with its Facebook fans. over 357,000 Facebook fans.

Increase Profits With Smarter Trade Promotions

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Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. For many retailers, trade promotion can be an important money maker or a profit landfill.

Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

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Related Stories Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

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Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Apple Debuts iBeacon Location Technology in U.S. Stores

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How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.

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Durex #1Share1Condom Campaign Helps Fight AIDS

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Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5 The 2.5

Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

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Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch). Twitter. Instagram. Any social media updates that we missed?

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

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” Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.” To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

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retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. This is all based on the company’s relationships with more than 50 publishers–retailers such as Best Buy and Macy’s–which gives Spotzot access to shopper interests and search history.

84% of Women Read Peer Reviews Before Making a Purchase?

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With regard to where the different generations seek out product reviews, Gen X and Gen Y do so largely on retailer websites while Gen Z relies on social media. When looking at the generations as a whole, they seek out product reviews on retailer websites most often (80%), followed by social media (68%), third-party blogs/vlogs/websites (58%) and finally brand websites (43%).

Building Teams

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Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis. ” Click To Tweet.

How to Maintain Your Company’s Success

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The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. Westfield Pop offers a variety of pop up options for you to choose from, driving substantial foot traffic to your business and providing a short term retail solution for a long term plan. Local Support. Take A Risk.

How To Create A Work Environment That’s Rewarding and Productive For Your Employees

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In that time he’s placed nearly 500 business tenants in a new office, retail, commercial, industrial, or warehouse space rental. How To Create A Work Environment That’s Rewarding and Productive For Your Employees By Eli Russell. But your priority afterwards is to set about creating an office space that is rewarding and productive for employees working there. Let There Be Light.

How Has e-Commerce Affected The Way We Market Products?

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The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. Online Living.