The Realtime Report

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Content For Retail.

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How To Start A Mobile Marketing Strategy

The Realtime Report

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. How To Start A Mobile Marketing Strategy.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

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Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.

Don’t Get Lost In Translation

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In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

For a fun explanation of the Sock Insurance program (“your feet are in our hands”), watch the Betabrand Sock Insurance video: Social Media Campaigns customer service Facebook campaign online retail retail sock insurance

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

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Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”?

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

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This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retailIKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.

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Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

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Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retail

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

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Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

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The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail Sincerely

Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

The Realtime Report

Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourWomen now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out.

Social Media Sites Rank Lowest For Customer Satisfaction

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Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

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Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore.

Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Related Stories Social Networking Stats: Top 20 Most Viral Publishers on Social Networks, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard.

Are your new fans on Facebook REALLY new? (Research)

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We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales). This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc.

Play.com’s Facebook Fans Spend 24% More

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The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. The retailer says it is looking to engage and reward fans, not just to increase sales.

Would You Sacrifice Your Privacy For A $5 Gift Card?

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Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? So far, at least 125,000 Americans have answered yes to the above question.

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

Related Stories Social Networking Stats: Half the UK Population Uses Social Networks, #RLTM Scoreboard Mobile Advertising: Younger Brits Show Higher Recall, Engagement Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard.

3 Ways Mobile Apps Can Reward Customer Loyalty

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More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. This is a guest post by Anita Brady, the President of 123Print. Loyalty apps reward your customers for returning to, and spreading the word about, your online business.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

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Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Related Stories Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard.

Increase Profits With Smarter Trade Promotions

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Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales.

Apple Debuts iBeacon Location Technology in U.S. Stores

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How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location?

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Durex #1Share1Condom Campaign Helps Fight AIDS

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Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook.

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

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” Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.”

How To Market Internationally

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The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. How To Market Internationally.

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Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

retail chains into catalogs of offers grouped by category and price that match the interests and locations of up to 100 million shoppers. As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting.

Creative Marketing With A Local Twist

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If you want people to take an interest in what you’re offering at your retail store, you need to think differently. ” Some retail operations make a serious tradition by putting out jokey signs on a regular basis, and by paying standup comics for material.

84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

With regard to where the different generations seek out product reviews, Gen X and Gen Y do so largely on retailer websites while Gen Z relies on social media. 84% of Women Read Peer Reviews Before Making a Purchase
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Building Teams

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Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. Building Teams By Joshua Weiss.

How to Maintain Your Company’s Success

The Realtime Report

The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. How to Maintain Your Company’s Success.