Atom Thought

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3 guidelines to empower your local marketing

Atom Thought

That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. Infact there is a sea-change of difference between consumers of Pune and.

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eCommerce Chargebacks and Remedies

Atom Thought

According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006.

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ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

lac retailers onboard. Over 90,000 retailers onboard. Let’s look at the buy outs first: 1. Where.com – Over 1.2 Location based ad-network + local deals. Milo.com-local ecommerce player (USD 75M). Magento.com- Open sourced ecom platform-alongwith mcommerce and hosted shopfront options.

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ecommerce Chargebacks and Remedies

Atom Thought

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