Webbiquity SMM

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure, and predict consumer behavior. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers. Since online shopping has evolved sufficiently to include such experiences, 2023 is a good time to start testing out the applications of AR and VR as a social media advertising strategy.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. They benefited from a cultural fluency approach.

Marketing 100
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6 Characteristics of Social Media Winners

Webbiquity SMM

As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity. Effective social communication requires the ability to put oneself in the customer’s shoes, and ask “What kind of information would I be looking for?&# repels the community. Trustworthy.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become.

Trends 217
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Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

B2B 190
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments.

B2B 189