Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Ask the influencer to avoid posting content related to other partnerships and activations that are not like-minded with yours.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen). Hindustan Unilever. IHS Markit. Regeneron Pharmaceuticals. Salesforce. Service Now. Tesla, and.

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). It made me think about the largest company in the UK without a Twitter account. I didn’t specifically check that out, but I’d guess that Costa Coffee is high on the list.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Send them a survey asking for feedback and input.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Holistic commerce and media involve opening the door to gamification and meeting the customer halfway in their environment, including on social media, mobile devices, through beacon technologies while in store, at kiosks, and more.

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