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    [Retail] Convince and Convert Blog: Social Media Strategy and Social Media.
    Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Find him at In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Right? Reliably. Outcomes.
    [Retail] Convince and Convert Blog: Social Media Strategy and Social Media.
    For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Absolutely. Change takes time. I like the way that you phrase that.
    [Retail] Firebelly Starts Work With 450 North Brewing Company
    They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
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