• SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Retail] 8 Twitter Bio Ideas to Attract More Followers
    If you have a physical storefront like a retail shop or restaurant , include your geographic location here. How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize.
  • SOCIALMEDIA.BIZ  |  MONDAY, MARCH 20, 2017
    [Retail] Top email platforms to convert social media followers into customers
    For example, an online retail store sends out monthly offers to their email list for 10 percent off certain products. Before personalization, this retailer would have sent a blanket email offer with an image of a women wearing the product to everyone regardless of age or gender. Using personalization, the same retailer now sends different emails to segments of their list dynamically based on their age and gender dramatically increasing sales.
  • SPROUT SOCIAL  |  TUESDAY, MARCH 14, 2017
    [Retail] Top 5 Facebook Trends & How to Implement Them
    For example, if a customer visits a denim retailer online, but doesn’t buy anything, the business could promote an ad that features a third-party denim review to the potential customer. Do you only sell online or do you keep retail hours ? Anthropologie operates in many retail locations but they also offer services in personal styling and home styling. It seems like every time you check the news, there’s something new going on at Facebook.
  • AGORA PULSE  |  TUESDAY, MARCH 14, 2017
    [Retail] What 2,957 Facebook Pages Told Me About Organic Reach
    Industry: Retail/Consumer Goods. How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto. Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] How to Use Social Proof to Boost Conversions
    Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones?
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile
    This is especially true for retail brands that maintain several locations. Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. For brands, accessing their social profiles at any time, from any place to stay engaged with their always-on customers is pivotal to their success.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]
    In this episode, here’s what you’ll learn: Candice Galek shares the specific LinkedIn marketing strategies she’s used to grow her business into one of the top online retailers for swimwear. When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 9, 2017
    [Retail] Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums
    Fashion/Retail: • Trends: Top 10 trends of spring. • WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences. This week, Instagram launched its multi-photo carousel, which gives the user the ability to share a mix of up to 10 photos and/or videos as a single post that consumers can swipe through. It’s basically a photo album that features images surrounding one common theme. WHY ARE THEY VALUABLE?
  • THE REALTIME REPORT  |  WEDNESDAY, MARCH 8, 2017
    [Retail] 84% of Women Read Peer Reviews Before Making a Purchase?
    With regard to where the different generations seek out product reviews, Gen X and Gen Y do so largely on retailer websites while Gen Z relies on social media. When looking at the generations as a whole, they seek out product reviews on retailer websites most often (80%), followed by social media (68%), third-party blogs/vlogs/websites (58%) and finally brand websites (43%). 84% of Women Read Peer Reviews Before Making a Purchase
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  • KATIE LANCE  |  TUESDAY, MARCH 7, 2017
    [Retail] [Webinar Replay] Developing a Website Content Strategy That Works
    Some of the most crucial info to share includes: Tidbits on local businesses: from the biggest employers to the premier retailers and shops. In this webinar viewers learned how to jumpstart their brand’s content strategy with expert advice from myself and my friends and partners at Placester.
  • PROBLOGGER  |  TUESDAY, MARCH 7, 2017
    [Retail] From Miserable Telemarketer to Successful Entrepreneur: How Starting a Blog Changed My Life
    I already knew that, as this was the online go-to-fashion retailer for most Danes, but I didn’t know that it would become ~70% of my combined affiliate income almost three years later. This is a guest contribution from Joen Rude Falsner. Most of us have been there: we’ve all had this job where the financial compensation was the absolute single motivation to even show up.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 28, 2017
    [Retail] 139 Instagram Marketing Facts Every Brand Needs to Know
    Retailers who actively use Instagram for engaging with their audience experience growth as high as 237 percent. Use of the internet has increased dramatically in recent years. The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. A successful digital marketing campaign is no longer limited to traditional paid ads and banners.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] What Humans Want Vs. The Chatbot Struggle
    She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". So, while retailers, brands, agencies and the media talk about building better omnichannel experiences for customers, and while those conversations also lay into retailers for being so behind, when it comes to technology, it turns out that consumers want what they have always wanted from brands: Be brilliant.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    The retail landscape is changing. Download Pixlee’s report to find out who made the list and how these top 25 brands are redefining entire industries and making waves in retail innovation. With these shifts comes a new generation of brands profiting from innovation and authenticity.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    The retail landscape is changing. Download Pixlee’s report to find out who made the list and how these top 25 brands are redefining entire industries and making waves in retail innovation. With these shifts comes a new generation of brands profiting from innovation and authenticity.
  • PIXLEE  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 7 Ways to Improve the Online Shopping Experience
    Retail is a $5 trillion industry in North America alone and a force that has only continued to show exceptional growth over the years with the advent of online shopping. As a consumer, step into a store and you’re transported into a world full of branded displays, service, and face-to-face interaction with products of interest.
  • BUFFER SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Retail] 20 Creative Ways to Use Social Media for Storytelling
    An idea to try: If you run a brick and mortar business such as a hotel, cafe, or clothing retail, experiment with a Snapchat Geofilter that allows your customers to share their experiences at your place, like Starwood did. Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media?
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 21, 2017
    [Retail] Consumer Trust Is Not What You Think It Is These Days
    Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? online retailer. retail. retail store. retailer. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice.
  • SOCIALFISH  |  MONDAY, FEBRUARY 20, 2017
    [Retail] How to leverage social media to target local users and build brand awareness
    Direct response ads see most success with online retail, as they encourage in-app purchases or conversion. It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data! Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles.
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 16, 2017
    [Retail] Welcome To The Video Generation
    Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Content For Retail.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Retail] Don't Throw Good Brand Money After Bad
    I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. Back to where the retailer was before their predecessor took over? This brand was much bigger than winning some advertising and retail awards. major retailer. retail. retail award. retail industry. retail industry leaders association.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Retail] It's Not Easy To Be A Loving Brand These Days
    We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. retail. retailer. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like a top (in fact, a lot of them are).
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 10, 2017
    [Retail] Social Selling For Your Business
    Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. Once you build a following, try partnering with retail brands that will pay you money each time you get that “like.” Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere.
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 6, 2017
    [Retail] Building Teams
    Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 26, 2017
    [Retail] 4 Video Contest Ideas to Boost Your Social Engagement
    Marketers, particularly in retail, are moving to forge agreements with influencers to promote a brand or product via their YouTube channels. Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] Digitize The Physical To Win At Business
    Let's say that you're a retail brand. They are digital, but will launch a POS system to bridge that and remove friction at the retail level. retail. retail brand. Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one: "everything is digital!"
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 2016 Holiday Social Ad Spend; What We’ve Learned
    That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram.
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 6 mobile app trends to watch in 2017
    5 Imagine walking into your favorite retail store and almost immediately your phone signals that you have a notification. Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.
  • MELTWATER  |  TUESDAY, JANUARY 24, 2017
    [Retail] How Millennials Are Changing Retail Patterns
    Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.
  • TWIST IMAGE  |  FRIDAY, JANUARY 20, 2017
    [Retail] The Pride And Prejudice Of Shopify
    Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. Shopify was betting on being able to develop better and faster than those that were in the midst of already disrupting the retail business. . retail. retail business. retailer. This is a true story.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Retail] Twitter Phasing Out Buy Button?
    eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe TechcrunchTwitter appears to be waving bye-bye to its buy button.
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Retail] How to Maintain Your Company’s Success
    The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. Westfield Pop offers a variety of pop up options for you to choose from, driving substantial foot traffic to your business and providing a short term retail solution for a long term plan. How to Maintain Your Company’s Success.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 13, 2017
    [Retail] New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels
    This will allow your brand page to highlight initiatives or key features that are important to your audience, such as Location Pages for retailers and restaurants. While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 12, 2017
    [Retail] Five Brands That Won In Social This Past Holiday Season
    Most clothing retail companies have mobile apps to shop from when you’re on the go. For the 2016 holiday season clothing retail company, H&M, brilliantly partnered with visionary director Wes Anderson in creating a one of a kind short film to introduce their winter collection to consumers with a traveling-home-for-the-holidays Christmas narrative. Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Retail] Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
    Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?”
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!).
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!).
  • TWIST IMAGE  |  MONDAY, JANUARY 9, 2017
    [Retail] A More Elegant Question About The Future Of Retail
    2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] Smarts Brands Will Create Their Own Digital Products And Services
    Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . retail. retailer. Marketing is so much more than advertising.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] 6 Social Media Trends That Will Take Over 2017
    Throughout the year, expect retailers to find faster ways to make sales and limit purchasing decisions. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Retail] The Importance of Marketing Diversification
    Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel.
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [Retail] How To Start A Mobile Marketing Strategy
    Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?
  • SOCIALTIMES TWITTER  |  FRIDAY, DECEMBER 23, 2016
    [Retail] Success Stories From Twitter’s Front Lines
    Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach.
  • AGORA PULSE  |  TUESDAY, DECEMBER 20, 2016
    [Retail] 5 Super Cool Facebook Messenger for Business Examples
    And the floral retailer isn’t relying solely on chatbots to enhance the shopping experience. Clothing retailer Spring is giving consumers their very own personal shopping assistant on Facebook Messenger. Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business.
  • AUDIENSE  |  MONDAY, DECEMBER 19, 2016
    [Retail] The digital marketing trends & ideas to take into 2017, and beyond
    Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Smart solutions bring agencies, brands, and retailers together. In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] Chatbots: The future of conversational commerce and marketing
    We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.
  • SPROUT SOCIAL  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] The Modern Guide to Social Media for Retail
    It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. Here are six tips to help you grow your retail business on social media: 1.
  • PROBLOGGER  |  SUNDAY, DECEMBER 11, 2016
    [Retail] PB171: How I Doubled My Blogging Income and Had My Most Profitable Month Ever
    It usually would retail for $414. How I Doubled My Blogging Income to Achieve the Most Profitable Month. In today’s lesson, I want to talk about my blogs monetization strategy that is responsible for our biggest month of profit every year. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever. It almost doubled a normal month of earnings on my blogs. It was our very first 12 deals of Christmas campaign.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 7, 2016
    [Retail] When It Comes to Facebook Posts, Size Matters
    Yaniv Makover is co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 6, 2016
    [Retail] Users Can Finally Touch the Oculus Touch
    The virtual reality controller launched with 54 gaming and experience titles , and it can be test-driven at more than 500 retailers in the U.S., Facebook Virtual Reality Canada France games Gaming Germany Oculus Avatars Oculus Touch Oculus VR retailers U.K.The long-awaited Oculus Touch controller was released online and in stores Tuesday. Canada, France, Germany and the U.K.
  • UNMETRIC  |  SUNDAY, DECEMBER 4, 2016
    [Retail] 4 Ways your Brand Can Get Festive This Holiday Season
    The retail brand emphasized the spirit of giving. For instance, in the John Lewis ad, the retail brand reinforces the message that they should show their loved ones that they care, with the perfect gift from their store. A more condensed version of this article first appeared on the Constant Contact blog on November, 21st, 2016. Thanksgiving is a distant memory and Christmas is almost here! That is enough reason to start putting up Christmas decorations and start drinking eggnog.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 2, 2016
    [Retail] Snapchat Discover, Meet Facebook Collections?
    The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature in February 2014.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Retail] How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
    With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. However, it is interesting to note that the only retailer that appears in top keywords for social conversation on both the days is Amazon , as the online retailer captured the largest share of conversations for both Black Friday and Cyber Monday. Maybe it's just retail Darwinism.
  • SOCIALMEDIA.BIZ  |  THURSDAY, DECEMBER 1, 2016
    [Retail] ‘Fourth Transformation’ book: Brace for impact
    As you read along, you find yourself largely agreeing with the authors’ conclusions that entertainment, retail shopping and other sectors will soon be transformed in fundamental ways. Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. Title : “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”. Authors : Robert Scoble & Shel Israel. My rating : ☆☆☆☆☆. Release date: December 7, 2016 on Amazon.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Retail] The Mobile Commerce Chicken And Egg Conundrum
    Still, the quote that we should all pay attention to is this one: "Mobile drove 47% of visits to retail websites, about 38% came from smartphones and 9% from tablets. retail website. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 29, 2016
    [Retail] 3 Ways Retailers Can Leverage Facebook Location Pages
    In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Retail] It’s Time to Take Facebook Seriously for Location Marketing
    Facebook’s local marketing tools aren’t just for retailers or restaurants. What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”.
  • SPROUT SOCIAL  |  MONDAY, NOVEMBER 28, 2016
    [Retail] Social Media Ecommerce: The Complete Guide to Social Shopping
    When Wayfair, one of the world’s largest online retailers, needed to showcase a variety of images from a massive product catalog, it turned to carousel ads. Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.
  • UNMETRIC  |  MONDAY, NOVEMBER 28, 2016
    [Retail] Top 10 Black Friday Brand Social Media Posts
    In addition to getting extraordinary levels of engagement, I loved how they joined the conversation around a retail holiday. Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here.
  • MELTWATER  |  SUNDAY, NOVEMBER 27, 2016
    [Retail] Black Friday’s Retail Losers and Winners [Infographic]
    We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
  • SIMPLY MEASURED  |  WEDNESDAY, NOVEMBER 23, 2016
    [Retail] What’s Driving Social Conversations This Shopping Season?
    Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Social media users are already excited about their holiday shopping and are discussing about various deals, offers, retailers available to them. Top Retailers Being Discussed.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Retail] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    We’ve already seen some signs of this, with Snapchat and Foursquare announcing a deal to power geofilters with more data so that marketers can use to pinpoint where their ads are served – this enables advertisers to be far more specific with the locations their geofilters will be available, as Lauren Johnson explains in AdWeek : “A retailer could home in on a specific store location instead of zeroing in on the larger shopping center.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Retail] Six Links Worthy Of Your Attention #335
    So, can this retail giant actually make the physical experience something truly unique, inspiring and in-line with the big brand that they created online? retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • SIMPLY MEASURED  |  THURSDAY, NOVEMBER 17, 2016
    [Retail] [SAVE THE DATE] How to Create Content That Drives Better Results
    Andrew Rosch , Retail Marketing Manager at Trek Bicycles. Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” ” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th , we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content. Add it to your calendar now! Google Calendar – iCal ).
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Retail] Facebook Testing New Multiproduct News Feed Ads
    Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosFacebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 9, 2016
    [Retail] 5 Black Friday Social Media Campaigns and Tactics to Learn From
    On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long. A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 8, 2016
    [Retail] How the Pin Collective Could Reinvent Pinterest for Brands
    Given Pinteret’s status as a top traffic driver for retailers , this new approach could be a very powerful thing. At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 7, 2016
    [Retail] Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours
    based retail brands including Kate Spade, JackThreads, and Warby Parker for this test feature. Higher retail sales and tracking ability. This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 4, 2016
    [Retail] Six Links Worthy Of Your Attention #333
    Inside the final days of Borders' bankruptcy -- and what Mike Edwards learned as its last CEO - Retail Dive. "I Many people think it's about indie shops versus the big retailers. retail dive. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • SOCIALTIMES FACEBOOK  |  FRIDAY, NOVEMBER 4, 2016
    [Retail] 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
    Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated Content
  • SOCIALTIMES FACEBOOK  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
    We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores. Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, NOVEMBER 2, 2016
    [Retail] Twitter and the Holiday Shopping Season (Infographic)
    Infographics Twitter e-Commerce halloween Holiday Shopping Season mobile retailersYou may still be munching on Halloween candy , but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently.
  • PROBLOGGER  |  TUESDAY, OCTOBER 25, 2016
    [Retail] New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend
    For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy.
  • AGORA PULSE  |  TUESDAY, OCTOBER 25, 2016
    [Retail] This Digital Agency Saves Hours Each Week Using Agorapulse
    Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Problem: Hard to find their shiny needle in the social media tool haystack. Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across social channels.
  • SPROUT SOCIAL  |  THURSDAY, OCTOBER 20, 2016
    [Retail] How One Facebook Post Increased Referral Traffic by 6,166%
    It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill.
  • SPROUT SOCIAL  |  WEDNESDAY, OCTOBER 19, 2016
    [Retail] How to Run Social Media Contests That Actually Increase Revenue
    In honor of Chocolate Week, UK homeware retailer Joseph Joseph held a Twitter contest giving out a hamper-full of chocolates. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Retail] Cryptocurrency should appeal to regulators
    When you cut interest rates—whether it’s to increase spending or borrowing, or boost investment in equities or consumer confidence … whatever—you’ve got to wait a few months to randomly sample retailers and check in with banks, these types of things, to see how credit books have grown. This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done.
  • SPROUT SOCIAL  |  MONDAY, OCTOBER 17, 2016
    [Retail] Ultimate Guide to Social Media Marketing
    Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy.
  • SIMPLY MEASURED  |  FRIDAY, OCTOBER 14, 2016
    [Retail] How Wayfair Made Instagram Its Strongest Social Channel
    Earlier this year, Wayfair, one of the world’s largest online destinations for home furnishings and décor, beat Amazon, Etsy, Nike, and Nordstrom to become the Internet Retailer of the Year, as ranked by Internet Retailer ®. It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: . 71% of consumers are likely to purchase an item based on social media referrals.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Retail] Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content
    Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. Content marketing has become an invaluable branding tool. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […]. Branding Content Marketing Employee Branding Marketing Social Business The Social Employee Uncategorized
  • WAXING UNLYRICAL  |  MONDAY, OCTOBER 10, 2016
    [Retail] #SocialPR Spotlight: Mercy Chikowore
    Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met.
  • TWIST IMAGE  |  SATURDAY, OCTOBER 8, 2016
    [Retail] Virtual Reality, Amazon Prime Air, Snapchat, Swiping Right For Sperm And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    national retail federation. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, OCTOBER 6, 2016
    [Retail] 5 Tips for Creating Spooktacular Halloween Social Media Content
    According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween, which really kicks off the holiday consumer season.
  • SIMPLY MEASURED  |  TUESDAY, OCTOBER 4, 2016
    [Retail] How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
    The retailer has, in a very light-hearted way, captured both popular subjects in this Instagram story. As the retailer launched the fall-themed coffees, this story was perfectly crafted to capture the fall mood and at the same time announce the new products, driving awareness. For a retailer that sells millions of products, it is not possible to create a story for each one of them.
  • SIMPLY MEASURED  |  THURSDAY, SEPTEMBER 29, 2016
    [Retail] How Starbucks Generates Over 270k in Engagement for Each Instagram Post
    Some of the creative themes the retailer has run are #StarbucksOnIce+Color, #StarbucksOnIce+Nature and #StarbucksOnIce+Floor, which, from a photography perspective, are really great combinations. It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 25, 2016
    [Retail] A Clearer View Of Augmented And Virtual Reality
    Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." retail.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
    Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations.
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    The mix of our clients is everything from fashion to retail to pharma to tech to staffing—there’s no one industry. Brooke B. Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 13, 2016
    [Retail] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    In this post we look at Whole Foods, one of the most reputed retailers in the world. . On average, each Instagram post for Whole Foods received over 10K in engagement,making it the most engaging channel for the retailer. In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 8, 2016
    [Retail] The Importance of Off Channel Social Listening
    Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use). It’s helpful for travel brands, retailers and restaurants in particular, as locations are rated just as products are providing users an easy way to find out if they really want to go to Mexican Village Restaurant for dinner tonight.
  • TALKWALKER SM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Retail] 10 Brands Killing It On Instagram in 2016
    As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network?
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 6, 2016
    [Retail] Back to School on Social in 2016 [INFOGRAPHIC]
    “Back to School” is a major event for retailers, especially those with young target demographics. According to the National Retail Federation, . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. But how is this retail event playing out on social? Some other need-to-know Back to School facts, care of NRF: Total spending for K-12 and college is expected to reach $75.8
  • WEBBIQUITY SMM  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Six Links Worthy Of Your Attention #324
    When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
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