• THE REALTIME REPORT  |  THURSDAY, JUNE 22, 2017
    [Retail] How To Market Internationally
    The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. How To Market Internationally. Businesses may be happy with their local clientele, however, with the internet and other innovative technologies, there is the possibility of becoming an international sensation. Online marketing is proving successful for many businesses.
  • AGORA PULSE  |  THURSDAY, JUNE 22, 2017
    [Retail] 3 Facebook Search Tips You Might Not Know About
    ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function.
  • PIXLEE  |  WEDNESDAY, JUNE 21, 2017
    [Retail] Use Photos from Social Media to Combat Abandoned Shopping Carts
    Retailers can reduce the rate of cart abandonment and increase conversions in two ways: By streamlining the checkout process. To optimize the checkout process, you’ll find many technologies including SmartCart, Moovweb, and Nexternal that can help online retailers to modify the checkout user interface in order to reduce the number of products abandoned in cart. Brick and mortar retail allow retailers to craft a complete brand experience.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Retail] How to Turn Video Content into Conversions
    For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.
  • SIMPLY MEASURED  |  MONDAY, JUNE 19, 2017
    [Retail] Social Innovators Series: Melissa Thompson
    Then, Melissa moves into campaign development and what’s up next, from campaign brainstorming to competitive audits to cross-functional strategy planning with retail partners. In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning?
  • TWIST IMAGE  |  MONDAY, JUNE 19, 2017
    [Retail] Amazon Goes For Whole Foods (Not Slack), Netflix Kills Cable TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Why did the masters of online retail buy a brick and mortar organic food retail chain? . Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7
  • PROBLOGGER  |  MONDAY, JUNE 19, 2017
    [Retail] 198: 6 First Income Streams Recommended for Bloggers
    You’ll find many these days, many normal retailers like actual brick and mortar retailers in shopping centers and malls that you go to. The beauty of the networks is that they actually represent quite a few different retailers and different options for you so you might sign up for a site like LinkShare or ShareASale and you might be promoting three or four of their merchants at once which means you’re not getting lots of little checks and lots of little payments coming in.
  • TWIST IMAGE  |  FRIDAY, JUNE 9, 2017
    [Retail] The Real Retail Apocalypse (It's Not What You Think)
    Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?
  • TWIST IMAGE  |  MONDAY, JUNE 5, 2017
    [Retail] What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Walmart is one of the few retailers that can compete with Amazon in the retail space. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7
  • BUFFER SOCIAL  |  WEDNESDAY, MAY 31, 2017
    [Retail] 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
    When you click on it, a pop-up will appear where you can set the following: Preferred audience: This allows you to set the people you’d like to reach based on their interests and the Pages they’ve liked.For example, a sports retailer could choose interests such as “running” and “long distance running” for a video on a new long distance running shoes.
  • PIXLEE  |  WEDNESDAY, MAY 31, 2017
    [Retail] The 2017 Internet Trends that Brands Need to Know
    There’s a seeming contradiction: Retail store closing may break a 20-year record, yet Amazon and digitally native brands are opening more brick-and-mortar locations. In-store retail experiences are changing to better reflect the wants and needs of today’s consumers. The Internet as a retail distribution continues to become more powerful. Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California.
  • STAY N' ALIVE  |  FRIDAY, MAY 19, 2017
    [Retail] The Need For Social Media In Ecommerce
    Retailers such as Wet Seal have had to close their doors as more and more flock to the internet market to purchase clothing and other products. In today’s world, ecommerce is only growing. For this and many other reasons, social media marketing has become vital. According to a study by the Pew Research Center, 70 percent of adults are on Facebook. Not to mention, 70 percent of these users log in daily- and these numbers are only growing.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MAY 18, 2017
    [Retail] Best and Worst Mother’s Day Branded Social Content
    According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.
  • SIMPLY MEASURED  |  MONDAY, MAY 15, 2017
    [Retail] The Do’s and Don’t’s of Social Media Giveaway Campaigns
    And anytime the sun is out, my mind immediately returns to the summer of 2014, when I was either at my retail job or at the beach with my coworkers. The weather has been perfect the past few weeks in Seattle. Now, I’m not the stereotypical girl from Hawaii who owns upwards of twenty different bathing suits. I got a two-piece as a gift in high school. Since then, I’ve acquired one more as a hand-me-down, and bought one more for my trip to the Amalfi Coast.
  • THE REALTIME REPORT  |  SUNDAY, MAY 14, 2017
    [Retail] Creative Marketing With A Local Twist
    If you want people to take an interest in what you’re offering at your retail store, you need to think differently. ” Some retail operations make a serious tradition by putting out jokey signs on a regular basis, and by paying standup comics for material. Creative Marketing With A Local Twist By Richard Perry.
  • STAY N' ALIVE  |  MONDAY, MAY 8, 2017
    [Retail] 5 Social Media Innovations Retailers Need To Try!
    Polyvore allows you to create collages of products from different retailers, and shares details as well as a link to purchase! The post 5 Social Media Innovations Retailers Need To Try! Over 84% of American smartphone users look up products online before purchasing! Consumers are turning more and more to e-commerce as time goes on, and you need to stay in the loop. Sales went up to $394.9 billion in 2016, that’s a 16% increase from 2015!
  • SOCIALFISH  |  SUNDAY, MAY 7, 2017
    [Retail] #CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator
    Example* – Retail products like Crocs or Ugg boots that are loved despite their “flawed” design). OOoh I’m very excited to share this hour-long video interview from #CMAD (Community Manager Appreciation Day) where Maggie McGary, Community Manager at the American Psychological Association and long-time SocialFish blogger and I got to spend some time chatting with my good friend, publisher and awesome Trend Curator Rohit Bhargava.
  • PROBLOGGER  |  TUESDAY, MAY 2, 2017
    [Retail] The Site Speed and SEO Connection
    From ProBlogger SEO expert Jim Stewart of Bloggers SEO Last year the Australian retailer Booktopia gave a presentation where they shared that speeding up their page load times by 1 second, equated to an extra $600,000 on the bottom line. Today, speed matters. Turning your blog into a highly optimised, relevant, platform takes time. Fortunately, SEO has shortened the distance between blog owner and reader. In 2017, users will ‘reject’ websites that don’t stack up, speed-wise.
  • TWIST IMAGE  |  SUNDAY, APRIL 30, 2017
    [Retail] Marketing Trends And Innovations WIth Piers Fawkes - This Week's Six Pixels Of Separation Podcast
    There is a focus and his work does split off into business related verticals like design, travel, retail, advertising and more. retail. Episode #564 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world.
  • TWIST IMAGE  |  SUNDAY, APRIL 30, 2017
    [Retail] Marketing Trends And Innovations WIth Piers Fawkes - This Week's Six Pixels Of Separation Podcast
    There is a focus and his work does split off into business related verticals like design, travel, retail, advertising and more. retail. Episode #564 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Piers Fawkes spends - what seems like - an awesome amount of time searching out trends, building data, publishing reports and curating news from around the world.
  • SIMPLY MEASURED  |  WEDNESDAY, APRIL 26, 2017
    [Retail] 5 Ways You Can Use Social Listening Data for Better Marketing
    Brands can analyze data across a number of sources with listening, from Twitter and Facebook to retailer reviews. You plan the best campaigns you can, but what really makes up your consumer’s mind is not your content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.
  • PROBLOGGER  |  TUESDAY, APRIL 25, 2017
    [Retail] On-page SEO Tips: Three Things You Can Do Right Now
    In a second case study involving retail company Offspring , a major re-design of their website was undertaken to provide users with a responsive website. Here’s something you should have known by now –. There are a number of aspects of a given web page that influence search engine rankings. And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, APRIL 25, 2017
    [Retail] How to Keep Your Social Media Cool for The Summer
    As the retail season heats up, so do social media mentions. For example, a Home & Garden retailer may want to add extra coverage for weekends during this season. Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus.
  • IGNITE SOCIAL MEDIA  |  MONDAY, APRIL 24, 2017
    [Retail] Taking Social Media Content to the Next Level
    For example, if your client is in fashion retail you may want to use a lifestyle influencer who integrates that fashion into their day to day. As content creators, it’s natural for us to want more out of the content we create for our client’s. Don’t get me wrong, it’s a definite weight off the shoulders when clients provide you with assets to optimize for their social media channels, but after creating the same kind of visuals, you start to lose that drive to be innovative.
  • BUFFER SOCIAL  |  THURSDAY, APRIL 20, 2017
    [Retail] F8 2017 Recap: 10 Major Announcements Every Marketer Should Know
    Clothes retailers could let customers “try out” clothes and chat with friends about them before buying, or even let them customize their avatars with their clothes. If you are a physical retail store or a restaurant, you could create QR codes that would bring up your bots to assist your customers while they shop or dine. We’re making the camera the first augmented reality platform. Mark Zuckerberg, Facebook F8 conference 2017.
  • BUFFER SOCIAL  |  SUNDAY, APRIL 16, 2017
    [Retail] Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook
    On Facebook’s career page , Building 8 is looking for a GTM Retail Program Manager “who will have the responsibility of creating disruptive ground up shopping experiences of Facebook consumer hardware” So Facebook might be looking to launch a few hardware products and start selling them in retail stores soon. Ninety-three percent of marketers we surveyed are actively using Facebook for their business.
  • AGORA PULSE  |  THURSDAY, APRIL 13, 2017
    [Retail] What Makes for a Good Promoted Post on Facebook?
    If, however, you are an online retailer, you should add a call-to-action button like “Shop Now” to encourage people to take action on your website. Perhaps it is a humorous video “Tag a friend who does this” or a link to your retail site with a product photo “Tag a friend who would look great in these boots.” As social media managers, we are always trying to create the ultimate Facebook post.
  • SIMPLY MEASURED  |  WEDNESDAY, APRIL 12, 2017
    [Retail] #SimplySocialAwards: Best Brand Personality
    The retail brand does a great job of highlighting products without coming off as too salesy. For our final #SimplySocialAwards category, we will be voting on best brand personality! Having a distinct brand personality is vital for connecting and engaging with your audience. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Our marketing team narrowed it down to four finalists. Now YOU decide who is crowned winner!
  • TWIST IMAGE  |  MONDAY, APRIL 10, 2017
    [Retail] Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
  • TWIST IMAGE  |  MONDAY, APRIL 10, 2017
    [Retail] Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
  • TWIST IMAGE  |  SUNDAY, APRIL 9, 2017
    [Retail] Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast
    Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. He is the author of two business books: The Retail Revival - Re-Imagining Business for the New Age of Consumerism and his latest, Reengineering Retail - The Future of Selling in a Post-Digital World.
  • TWIST IMAGE  |  SUNDAY, APRIL 9, 2017
    [Retail] Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast
    Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. He is the author of two business books: The Retail Revival - Re-Imagining Business for the New Age of Consumerism and his latest, Reengineering Retail - The Future of Selling in a Post-Digital World.
  • TWIST IMAGE  |  FRIDAY, APRIL 7, 2017
    [Retail] The Amazon That You Don't See (That Google And Facebook Are Watching)
    From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Not just in retail, but in disruption, innovation and understanding consumer behaviour. online retail. online retailer. retail. retailer. Amazon is a media beast. Amazon is just getting started.
  • TWIST IMAGE  |  FRIDAY, APRIL 7, 2017
    [Retail] The Amazon That You Don't See (That Google And Facebook Are Watching)
    From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Not just in retail, but in disruption, innovation and understanding consumer behaviour. online retail. online retailer. retail. retailer. Amazon is a media beast. Amazon is just getting started.
  • MELTWATER  |  THURSDAY, APRIL 6, 2017
    [Retail] 10 Fashion Brands Nailing Their Snapchat Content Strategy
    There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.
  • JON LOOMER  |  WEDNESDAY, APRIL 5, 2017
    [Retail] How to Create a Facebook Ad Collection
    Retailer Group ID. Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection?
  • TWIST IMAGE  |  WEDNESDAY, APRIL 5, 2017
    [Retail] Calm Down, The Name "Oath" Ain't That Bad
    With that, it's hard to argue that words like "apple," "amazon" and "yahoo" did not, in fact, already have meaning before they also became commonly known as technology, retail and search engine giants. . retail. People are very upset with the new company name, Oath. . Oath is what the Verizon -owned AOL and Yahoo will be known as going forward. That was the news of the day, and "whoa!" are people pelting rocks at this announcement. There's not a lot of love for it. at all.
  • SOCIALFISH  |  WEDNESDAY, APRIL 5, 2017
    [Retail] Hot Association and Nonprofit Social Media Jobs This Week – April 5
    Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.
  • BUZZLOGIX  |  FRIDAY, MARCH 31, 2017
    [Retail] Get the Scoop on Twitters New Buy Button to Target Customers with Geo Located Ads
    Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool. Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Retail] 8 Twitter Bio Ideas to Attract More Followers
    If you have a physical storefront like a retail shop or restaurant , include your geographic location here. How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize.
  • SOCIALMEDIA.BIZ  |  MONDAY, MARCH 20, 2017
    [Retail] Top email platforms to convert social media followers into customers
    For example, an online retail store sends out monthly offers to their email list for 10 percent off certain products. Before personalization, this retailer would have sent a blanket email offer with an image of a women wearing the product to everyone regardless of age or gender. Using personalization, the same retailer now sends different emails to segments of their list dynamically based on their age and gender dramatically increasing sales.
  • SPROUT SOCIAL  |  TUESDAY, MARCH 14, 2017
    [Retail] Top 5 Facebook Trends & How to Implement Them
    For example, if a customer visits a denim retailer online, but doesn’t buy anything, the business could promote an ad that features a third-party denim review to the potential customer. Do you only sell online or do you keep retail hours ? Anthropologie operates in many retail locations but they also offer services in personal styling and home styling. It seems like every time you check the news, there’s something new going on at Facebook.
  • AGORA PULSE  |  TUESDAY, MARCH 14, 2017
    [Retail] What 2,957 Facebook Pages Told Me About Organic Reach
    Industry: Retail/Consumer Goods. How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto. Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] How to Use Social Proof to Boost Conversions
    Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones?
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile
    This is especially true for retail brands that maintain several locations. Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. For brands, accessing their social profiles at any time, from any place to stay engaged with their always-on customers is pivotal to their success.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Retail] Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]
    In this episode, here’s what you’ll learn: Candice Galek shares the specific LinkedIn marketing strategies she’s used to grow her business into one of the top online retailers for swimwear. When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 9, 2017
    [Retail] Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums
    Fashion/Retail: • Trends: Top 10 trends of spring. • WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences. This week, Instagram launched its multi-photo carousel, which gives the user the ability to share a mix of up to 10 photos and/or videos as a single post that consumers can swipe through. It’s basically a photo album that features images surrounding one common theme. WHY ARE THEY VALUABLE?
  • THE REALTIME REPORT  |  WEDNESDAY, MARCH 8, 2017
    [Retail] 84% of Women Read Peer Reviews Before Making a Purchase?
    With regard to where the different generations seek out product reviews, Gen X and Gen Y do so largely on retailer websites while Gen Z relies on social media. When looking at the generations as a whole, they seek out product reviews on retailer websites most often (80%), followed by social media (68%), third-party blogs/vlogs/websites (58%) and finally brand websites (43%). 84% of Women Read Peer Reviews Before Making a Purchase
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  • KATIE LANCE  |  TUESDAY, MARCH 7, 2017
    [Retail] [Webinar Replay] Developing a Website Content Strategy That Works
    Some of the most crucial info to share includes: Tidbits on local businesses: from the biggest employers to the premier retailers and shops. In this webinar viewers learned how to jumpstart their brand’s content strategy with expert advice from myself and my friends and partners at Placester.
  • PROBLOGGER  |  TUESDAY, MARCH 7, 2017
    [Retail] From Miserable Telemarketer to Successful Entrepreneur: How Starting a Blog Changed My Life
    I already knew that, as this was the online go-to-fashion retailer for most Danes, but I didn’t know that it would become ~70% of my combined affiliate income almost three years later. This is a guest contribution from Joen Rude Falsner. Most of us have been there: we’ve all had this job where the financial compensation was the absolute single motivation to even show up.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 28, 2017
    [Retail] 139 Instagram Marketing Facts Every Brand Needs to Know
    Retailers who actively use Instagram for engaging with their audience experience growth as high as 237 percent. Use of the internet has increased dramatically in recent years. The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. A successful digital marketing campaign is no longer limited to traditional paid ads and banners.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] What Humans Want Vs. The Chatbot Struggle
    She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". So, while retailers, brands, agencies and the media talk about building better omnichannel experiences for customers, and while those conversations also lay into retailers for being so behind, when it comes to technology, it turns out that consumers want what they have always wanted from brands: Be brilliant.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    The retail landscape is changing. Download Pixlee’s report to find out who made the list and how these top 25 brands are redefining entire industries and making waves in retail innovation. With these shifts comes a new generation of brands profiting from innovation and authenticity.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    The retail landscape is changing. Download Pixlee’s report to find out who made the list and how these top 25 brands are redefining entire industries and making waves in retail innovation. With these shifts comes a new generation of brands profiting from innovation and authenticity.
  • PIXLEE  |  THURSDAY, FEBRUARY 23, 2017
    [Retail] 7 Ways to Improve the Online Shopping Experience
    Retail is a $5 trillion industry in North America alone and a force that has only continued to show exceptional growth over the years with the advent of online shopping. As a consumer, step into a store and you’re transported into a world full of branded displays, service, and face-to-face interaction with products of interest.
  • BUFFER SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Retail] 20 Creative Ways to Use Social Media for Storytelling
    An idea to try: If you run a brick and mortar business such as a hotel, cafe, or clothing retail, experiment with a Snapchat Geofilter that allows your customers to share their experiences at your place, like Starwood did. Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media?
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 21, 2017
    [Retail] Consumer Trust Is Not What You Think It Is These Days
    Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? online retailer. retail. retail store. retailer. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice.
  • SOCIALFISH  |  MONDAY, FEBRUARY 20, 2017
    [Retail] How to leverage social media to target local users and build brand awareness
    Direct response ads see most success with online retail, as they encourage in-app purchases or conversion. It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data! Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles.
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 16, 2017
    [Retail] Welcome To The Video Generation
    Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Content For Retail.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Retail] Don't Throw Good Brand Money After Bad
    I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. Back to where the retailer was before their predecessor took over? This brand was much bigger than winning some advertising and retail awards. major retailer. retail. retail award. retail industry. retail industry leaders association.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Retail] It's Not Easy To Be A Loving Brand These Days
    We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. retail. retailer. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like a top (in fact, a lot of them are).
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 10, 2017
    [Retail] Social Selling For Your Business
    Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. Once you build a following, try partnering with retail brands that will pay you money each time you get that “like.” Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere.
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 6, 2017
    [Retail] Building Teams
    Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 26, 2017
    [Retail] 4 Video Contest Ideas to Boost Your Social Engagement
    Marketers, particularly in retail, are moving to forge agreements with influencers to promote a brand or product via their YouTube channels. Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] Digitize The Physical To Win At Business
    Let's say that you're a retail brand. They are digital, but will launch a POS system to bridge that and remove friction at the retail level. retail. retail brand. Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one: "everything is digital!"
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 2016 Holiday Social Ad Spend; What We’ve Learned
    That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram.
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 6 mobile app trends to watch in 2017
    5 Imagine walking into your favorite retail store and almost immediately your phone signals that you have a notification. Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.
  • MELTWATER  |  TUESDAY, JANUARY 24, 2017
    [Retail] How Millennials Are Changing Retail Patterns
    Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.
  • PIXLEE  |  TUESDAY, JANUARY 24, 2017
    [Retail] 5 Types of Brand Influencers: Which One is Right for You?
    Startup beauty retailer Memebox managed to raise their year-over-year revenue by 670% by partnering with popular beauty experts. If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work with a celebrity Instagrammer? What about a trendsetting YouTuber? Or would a blogging micro-influencer resonate best with your customer base?
  • TWIST IMAGE  |  FRIDAY, JANUARY 20, 2017
    [Retail] The Pride And Prejudice Of Shopify
    Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. Shopify was betting on being able to develop better and faster than those that were in the midst of already disrupting the retail business. . retail. retail business. retailer. This is a true story.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Retail] Twitter Phasing Out Buy Button?
    eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe TechcrunchTwitter appears to be waving bye-bye to its buy button.
  • PIXLEE  |  TUESDAY, JANUARY 17, 2017
    [Retail] 13 Amazing Facts About Digitally Native Vertical Brands
    The future of online retail is here, now, and quickly becoming the norm. So, why are DNVBs being called the future of online retail ? Through selective partnership or physical retail, these brands have the ability to extend past the web and into more traditional business models. Hilburn, a typical garment found at most retailers is marked up at three times its production cost. Familiar with Warby Parker? Dollar Shave Club? Alo Yoga?
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Retail] How to Maintain Your Company’s Success
    The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. Westfield Pop offers a variety of pop up options for you to choose from, driving substantial foot traffic to your business and providing a short term retail solution for a long term plan. How to Maintain Your Company’s Success.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 13, 2017
    [Retail] New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels
    This will allow your brand page to highlight initiatives or key features that are important to your audience, such as Location Pages for retailers and restaurants. While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year.
  • SALESCHOICE  |  THURSDAY, JANUARY 12, 2017
    [Retail] Blog #6.2: Narrative Storytelling Enhances Sales Performance
    In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 12, 2017
    [Retail] Five Brands That Won In Social This Past Holiday Season
    Most clothing retail companies have mobile apps to shop from when you’re on the go. For the 2016 holiday season clothing retail company, H&M, brilliantly partnered with visionary director Wes Anderson in creating a one of a kind short film to introduce their winter collection to consumers with a traveling-home-for-the-holidays Christmas narrative. Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Retail] Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
    Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?”
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!).
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!).
  • TWIST IMAGE  |  MONDAY, JANUARY 9, 2017
    [Retail] A More Elegant Question About The Future Of Retail
    2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] Smarts Brands Will Create Their Own Digital Products And Services
    Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . retail. retailer. Marketing is so much more than advertising.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] 6 Social Media Trends That Will Take Over 2017
    Throughout the year, expect retailers to find faster ways to make sales and limit purchasing decisions. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Retail] The Importance of Marketing Diversification
    Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel.
  • PIXLEE  |  THURSDAY, DECEMBER 29, 2016
    [Retail] Top 10 Travel Marketing Conferences of 2017
    With a focus on harnessing technology and enhancing the customer experience to build customer loyalty, the summit brings together key stakeholders to discuss how acting more like retailers can not only foster loyalty, but convert customers into brand cheerleaders.
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [Retail] How To Start A Mobile Marketing Strategy
    Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy?
  • SOCIALTIMES TWITTER  |  FRIDAY, DECEMBER 23, 2016
    [Retail] Success Stories From Twitter’s Front Lines
    Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach.
  • PIXLEE  |  THURSDAY, DECEMBER 22, 2016
    [Retail] The 10 Top eCommerce Conferences of 2017
    NRF's Annual Convention & Expo, nicknamed "Retail's BIG Show" is NRF's flagship event held annually in New York City. This is the event of the year for multi-channel retail innovators. Internet Retailer Conference & Exhibition (IRCE) is one of the largest conferences, full of industry experts and multi day speaking tracks, and exhibit hall filled with cutting edge and competitive solution providers. Retail Global September 20-22, 2016 Las Vegas, NV.
  • AGORA PULSE  |  TUESDAY, DECEMBER 20, 2016
    [Retail] 5 Super Cool Facebook Messenger for Business Examples
    And the floral retailer isn’t relying solely on chatbots to enhance the shopping experience. Clothing retailer Spring is giving consumers their very own personal shopping assistant on Facebook Messenger. Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business.
  • AUDIENSE  |  MONDAY, DECEMBER 19, 2016
    [Retail] The digital marketing trends & ideas to take into 2017, and beyond
    Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Smart solutions bring agencies, brands, and retailers together. In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] Chatbots: The future of conversational commerce and marketing
    We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.
  • SPROUT SOCIAL  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] The Modern Guide to Social Media for Retail
    It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. Here are six tips to help you grow your retail business on social media: 1.
  • PROBLOGGER  |  SUNDAY, DECEMBER 11, 2016
    [Retail] PB171: How I Doubled My Blogging Income and Had My Most Profitable Month Ever
    It usually would retail for $414. How I Doubled My Blogging Income to Achieve the Most Profitable Month. In today’s lesson, I want to talk about my blogs monetization strategy that is responsible for our biggest month of profit every year. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever. It almost doubled a normal month of earnings on my blogs. It was our very first 12 deals of Christmas campaign.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 7, 2016
    [Retail] When It Comes to Facebook Posts, Size Matters
    Yaniv Makover is co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 6, 2016
    [Retail] Users Can Finally Touch the Oculus Touch
    The virtual reality controller launched with 54 gaming and experience titles , and it can be test-driven at more than 500 retailers in the U.S., Facebook Virtual Reality Canada France games Gaming Germany Oculus Avatars Oculus Touch Oculus VR retailers U.K.The long-awaited Oculus Touch controller was released online and in stores Tuesday. Canada, France, Germany and the U.K.
  • UNMETRIC  |  SUNDAY, DECEMBER 4, 2016
    [Retail] 4 Ways your Brand Can Get Festive This Holiday Season
    The retail brand emphasized the spirit of giving. For instance, in the John Lewis ad, the retail brand reinforces the message that they should show their loved ones that they care, with the perfect gift from their store. A more condensed version of this article first appeared on the Constant Contact blog on November, 21st, 2016. Thanksgiving is a distant memory and Christmas is almost here! That is enough reason to start putting up Christmas decorations and start drinking eggnog.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 2, 2016
    [Retail] Snapchat Discover, Meet Facebook Collections?
    The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature in February 2014.
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