SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. Research content marketing email marketing Inc. marketing automation Vocus In the “2013 Inc.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial.

Trending Sources

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

How Social Empowers Journalists

Geoff Livingston

My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. Forty three percent are using it for research alone, and 31 percent use it for both. You can download the whole report on the Vocus web site. (A

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#.

What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Offer links/stats from research that supports your position. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Want to get the most out of your social media marketing activities? The world of social media is ever-changing.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Followerwonk from SEOmoz is a great tool for researching Twitter users.

Every Communicator Needs a Real Camera

Geoff Livingston

Or a good photo site to research and license images from. The value and engagement we see in Tenacity5′s projects like xPotomac and with clients like Vocus has convinced me. Originally posted on the Vocus blog.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

It can also be used for campaign tracking, market research, and customer service. Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products.

My Big 5 Marketing Predictions for 2014

Geoff Livingston

I am presenting a free Vocus webinar this Wednesday at 2 p.m. Vocus is a client of Tenacity5 Media. Key Statistic: Just 16% of B2B companies use automation solutions extensively, and 14% of B2C companies leverage the solutions set.Source: Research Underwriters and Ascend2.

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Trolling Is the Pastime of Sadists and Psychopaths

Geoff Livingston

According to the ScienceDirect research about 5.6% This post ran originally on the Vocus blo g. A recent ScienceDirect study made news when it revealed that most online trolls demonstrate sadistic and psychopathic tendencies.

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Guides to PR and Influencer Research. 8 Powerful Influencer Research Tools That Get Results by Blogging Wizard. **5 Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media.

5 Marketing Myths

Geoff Livingston

From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. A study Tenacity5 managed on behalf of Vocus last June with Market Connections revealed as much.

Vocus 59

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending.

The Brand View When Looking For a PR Pro

Waxing UnLyrical

I had been given a test drive of Vocus which some of the applicants used. Tip: You had better research your potential client. And research me. This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing.

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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She blogs about marketing strategy, market research, science, oncology, hematology and immunology. Splitting her time between New York, Andover (MA) and elsewhere, the dynamic Susan Kang Nam is founder of Cebisu Research Inc.,

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

Should Marketers Care about Google Glass?

Geoff Livingston

Just to emphasize the point that a wearable computer as a pair of glasses may not be the right form factor, VoucherCodes, a fashion market research org, found that 51% of youth aged 18-24 would not buy Google Glass EVEN if it was priced affordably. Image by Ars Electronica.

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How to Best Work With a PR Pro

Waxing UnLyrical

We then put together a list of categories for media that I was asked to research and get details for … what what what?! You get a bonus for using Vocus or a similar platform.). This is Part 2 of a two-post series.

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Within consumer groups I found the Gartner research useful since it identified “Salesmen,’ ‘Connectors’ and ‘Mavens’ as most influential. Of course tools like Vocus which identify traditional media influencers are useful too.

100+ Social Media Monitoring Tools

Pamorama

Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns. $. Vocus. Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They put a lot of work into researching the people they invite, so there is no set percentage of how many they’ll approach through social media. They use Vocus to monitor “buzz.&#

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Then outline, research and write it knowing in advance it will foster offspring. Image via BigStockPhoto.com. Lee Odden. Ann Handley. Jay Baer.

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PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. MyEdCals is a great resource for editorial calendar research.

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100+ Social Media Monitoring Tools

www.pamorama.net

Raven Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

Much in the same way that people align through diverse behavior, Forrester research tracks how this behavior factors into the adoption of social technology. As a side note, Brian, thanks for always including such valuable research in your posts.

100 Media Monitoring Tools for PR

www.pamil-visions.net

This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies.

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Become More Personable, Not a Person

Geoff Livingston

500 million raised to benefit cancer research could not help Lance’s personal brand. This post ran originally on the Vocus blog. Several years have passed since the personal branding revolution took the Internet by storm. What have we learned?

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Research is newsworthy. He’s got a niche in vacation rental marketing and over the years has accrued wisdom that he’s turned into products, like reports, guidebooks and research he sells on his blog. . Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. Most bloggers understand that online press releases can drive traffic.

YES, WE CAN: Measure Social Media

tonidelrio.com

Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact. As a thumb rule, I usually request the Agency to allocate 5% of the budget to research whenever we are trying a new vehicle.

ITDatabase vs. Cision for tech PR? The difference is shocking…

www.pageonepr.com

The difference is shocking… Posted on May 27, 2009 by Ray George A huge part of publicity is staying on top of new technologies for research, analytics and traffic measurement. We don’t use Vocus at Page One PR, so I have no way to qualify that.

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Within consumer groups I found the Gartner research useful since it identified “Salesmen,’ ‘Connectors’ and ‘Mavens’ as most influential. Of course tools like Vocus which identify traditional media influencers are useful too.

SM2 2

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat.

250 Essential Social Media Tools

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

I promise to do more research here to edu-ma-kate us on the differences. If so, then why not: Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter | Petermenzies111 How would you say they compare to the new Vocus Social Media tool?

Radian6 – Monitoring Social Media

www.theappgap.com

As Chris and I discussed, I can see applications beyond this initial focus for customer service, product research, competitive intelligence, and other tasks.

When You Let Yourself Breathe

Geoff Livingston

My implementation at Vocus is winding down and I go down to one day a week starting the week of October 14. Plus I really need to research the book so the science is accurate. A few weeks ago that I was pressing pause and took a two week vacation. I pretty much let everything hit the floor, and stayed offline and out of business for the most part. I din’t even write until last Sunday. Finally, after a few days I was able to breathe.