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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Over the past few weeks we’ve been demo’ing and researching a few different options, and it’s fairly overwhelming trying to make heads or tails on which solution might be our best fit.

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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Previous research by Dan Zarrella found that the best times to tweet in general are 10am – 3pm. Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. The Sysomos data shows that only 6% of all Tweets are ever retweeted.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

It is surely becoming part of your daily PR research function. After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. So, what is big data ?

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. Use Google and look for research done by others about your target demographic. when possible.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the role of digital media in the economic infrastructure.

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11 best social media listening tools

Unmetric

Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Pricing: Starting from $800 per month.