STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. For more insights into the Framework and the study please download your copy HERE.

Study 96

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi

Trending Sources

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. What did our research find? There are a few counter examples such as when it’s case studies from multiple known companies.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. The study found that only after two years will a blog post obtain 99 percent of its impressions.

Study 58

4 Studies on the State of Influencer Marketing

Convince & Convert

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

New Research: Americans Hate Social Media Promotions

Convince & Convert

New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions. Get the Channel Preferences study for free here.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?

Study 80

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Data and research: Twitter users love data, infographics and research figures.

Study 103

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also revealed the efficacy of mobile ads.

Case Study: The Local Stories Project

Mindjumpers

Two News Specialists at the NPR Digital Services asked themselves this question and conducted a study to define what types of local content cause the most sharing and engagement. Last week we discussed the importance of Local Social Management.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Breakdown of People Frequency of all Brands in the Study. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages.

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ). Image via BigStockPhoto.com.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Twitter Video Ads Deliver Recall, Receptivity (Study)

SocialTimes Twitter

Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Advertising/Marketing Twitter Attention Cognitive Effort Dentsu Aegis Network Favorability Information Processing MediaScience mobile Neuro Research Purchase Intent Recall recommendation television TV Video Ads

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Research

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.”

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. IBM Global CMO Study. Case Studies.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. Does your website make a good impression? And the number two online activity is using a search engine to find information.

SEO 27

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

Buffer Social

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. It makes sense seeing as both social networks have the largest active audiences of the group according to this study. Research

Study 56

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

We’re well underway with our Triple X Niche case study (introduction post here ) and we now have over 20 ongoing case studies on the forums. One thing I promised to do when introducing Mr.V into the case study was to answer his questions and queries in public.

Twitter and TV Superfans (Study)

SocialTimes Twitter

Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely to buy products or services advertised during their favorite shows. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two-thirds of superfans watch more than three hours of TV per day.

Meme 22

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

New research about how to have more engaging Facebook posts

Akamai Marketing

That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travelWe’re all looking for quantifiable data for our social media efforts, right?

Study 48

Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today.

SEO 56

All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Likes, Shares and Comments: To make your Facebook page more effective, recent EdgeRank Checker research shows that you have to go beyond just posting content. Tweet. Engagement is one of the key words when it comes to social media.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second.

Remembering the Dangers of Social Media Research

Convince & Convert

Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general.