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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Photo credit: Wikipedia). Social media in call centres. ROI in social media.

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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Photo credit: Wikipedia). As the FTC begins to crack down on this practice of fake reviews/ratings, some social media sites identifying fake and defaming reviews and requesting they be taken down.

Review 368
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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media.

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M-Journal Subverts Academia By Morphing Wikipedia Into A Reliable Source

Forbes Social Media

M-Journal is a new project from MSCHF Internet Studios that seeks to subvert Academia by turning Wikipedia into something that resembles something that could be cited in a research paper. Or does it?

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Have You Liked or Followed a Facebook Page Created by the Russian Internet Research Agency?

Bill Hartzer

Or, have you liked or followed a Facebook Page or Instagram account created by the Internet Research Agency? The Internet Research Agency has been identified by Facebook as an organization that apparently was paid to spread fake news Facebook and Instagram–in an attempt to influence the United States Presidential Election.

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What Does Psychology Have To Do With Social Media?

Social and Logical

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. Why Research Findings Are Useful.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.