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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Filed under: Iffort , Itemperance , Web 2.0 Tagged: Facebook , Iffort , India , Itemperance , research.

Research 138
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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

Home About In the Media 100th Post and 1 Year Completion Catching Up With Shane Warne April 10, 2008.6:29 29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0

Web 2.0 100
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Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

Internet Evolution has come up with their first-ever list of the top 100 most innovative and influential people in the Web 2.0 In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. World: 1) Social Networking. Mark Zuckerberg, Founder, Facebook. NYSE: VZ).

Web 2.0 161
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Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

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Preventing Social Media Spam

The Marketing Blog

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! However, I still review some Web 2.0