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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours). How to do Facebook Marketing Research.

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HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

HR and Big Data – How LinkedIn Uses Data Research. the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). But, as with any social media platform, there are certain ways of going about this so that you don’t come across as a total newb. Prioritize User-Generated Content. Prioritize TikTok Ads.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). But, as with any social media platform, there are certain ways of going about this so that you don’t come across as a total newb. Prioritize User-Generated Content. Prioritize TikTok Ads.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms.

Questions 313
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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph.

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