Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record
The Realtime Report
OCTOBER 22, 2012
Mommy bloggers were invited to view the event live, and it was streamed live on UStream. In addition to the live buzz, Kmart’s new ad based on the event is “eye-popping” and “frightfully good,” reports AdWeek.
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