Trending Sources

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. A few statistics….

SMS 129

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. I’ve found SMS CTA’s in the fine print far too many times.

SMS 57

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. As a popular, trusted tool over many years, we expect that Crashlytics will become the main crash-reporting offering for Firebase and will augment the work that we have already done in this area. During the transition period, Digits, the SMS authentication services, will be maintained by Twitter. Terms of the transaction were not disclosed.

SMS Marketing: a Grossly Underrated Marketing Tactic


Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Bath Store UK reported a dramatic 32% jump in sales the day they started sending messages. No convinced?


Twitter to Stop Counting Photos, Links Toward 140-Character Limit?

SocialTimes Twitter

Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless. According to Bloomberg, links added to tweets currently occupy 23 characters, even when URL shorteners are used. Readers: What do you think of this potential change to tweets?

URL 38

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Report a Sign Up Issue. Report a Login Issue. Report a Login Issue. Report an Impostor Account. Report an Issue with Confirming Your Facebook Account. Report an Issue with Verifying Your Account. Report Content Lost During Reactivation. Report an Underage Child. Report an Issue with Your Activity Log. Report an Issue with Photos.

“Digitally Mature” Companies Make More Money

The Realtime Report

The report measures companies along two dimensions: 1. Here’s the full Capgemini report: Insights Social Media Statistics Burberry Capgemini Consulting Digirati digital transformation management transformation MIT Nike return on investment social media ROI VolvoCapgemini is basing these findings on two years of study covering more than 400 large firms.

45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). Marketing Automation. billion one.

Tools 48

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers. After all—knowing that we need a website and a social media presence is old news. Website Design. Email list. Takeaway.

SMS 92

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

Snapchat reportedly sells these sponsorships for between $450,000 and $750,000 per day. As TechCrunch report : The minimum size for these geofilters is 5,000 square feet (enough to cover an office building) and the minimum amount of time the geofilter can exist is 30 minutes. ” Discover launched with 11 top media companies such as ESPN, The Bleacher Report, CNN and Vice.

SMS 51

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

These numbers are also set to increase, which was made even more evident by Mary Meeker’s 2016 Internet trends report that came out earlier this month. Here are some quick observations on the effects of these mobile and social trends from the report, and some recommendations for brands. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Related posts: Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. Posted in QR Codes. The tale of the QR code is a sordid story.

Brands 107

Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. India now has nearly 74 million Internet users , according to a recent ComScore report. Sixty two! ABP Pvt.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported. Internally at Facebook, Bloomberg reports this issue is known as “context collapse.” Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment. Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Top Tools for Mobile Marketing


TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. Special features include an exportable giving history and tax reports. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. Good luck!

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” For example, Visual Website Optimizer reported an equally easy test that compared (A) Natural Joint Relief to (B) Natural Joint Relief Supplement. Odds are you haven’t heard of Kyle Rush. In the end, 1.5

Why and How You Should Get Proactive About Customer Service


In 2014, 29 percent of enterprises planned to invest in proactive outbound communication (POC) solutions, reports Forrester. Over a quarter of email customer service inquiries are answered incorrectly, Livework reports. This puts customer service front-and-center in today’s marketplace. So, the only way you can really stand out is by delivering superior service.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. You can’t.

SendinBlue Review – Small Business Pricing with Enterprise Features


SMS marketing. Real time reports & statistics. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. SendinBlue.

Price 26

Mobile apps are a waste of time for associations.


I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5 [Editor''s note - this post originally appeared on November 11, 2010. What do you think?

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Granted media activities include email marketing, SMS/MMS marketing, and organic search. Ninety-one percent of consumers reported checking their email at least once a day , according to Salesforce Marketing Cloud research. Strangers, reporters, bloggers, and your customers, prospects, partners, employees, and others created it. Image via Paid Media. And U.S.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Twitter never ever seems to reveal numbers – members, time online, API calls, ditched accounts – so a nice big expensive report would probably sell very well. One, should we monetize other people’s activity? 20 million?

Who's Using Twitter in the US? Some New Demographics [Charts]


Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. You can request a copy of the report from Edison at their Web site , or check out all the best charts below. Twitter users.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers. Ever wonder what makes one blog popular and another flop? There’s no doubt about it. But growing one? Sound harsh?

Second Screen Engagement: the Social Dimension of the TV Experience


When there’s a spike in SMS costs, I know what my wife has been watching. One of Kevin’s slides (and I’m sure you all have seen one of those reports, slides and whatnot), showed the multitasking behavior of today’s “consumer”. This week I moderated IAB Belgium’s annual Think Digital congress. That’s the little plug, thank you very much. Now to the point. The person does. Kevin Slavin.

19 productivity and time management apps for 2016


With this tool you can keep track of time through tags or projects and share the detailed time-tracking report with clients and senior management. The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. You know what they say, ‘time is money’. And, rightly so! Productivity and time management go hand in hand. Dropbox.

Tips 46

Keeping an Eye on Everything

Net-Savvy Executive

Global Incident Map is another Google Map mashup of incident reports. Maplecroft reports on risks and risk indicators globally. Today, for example, they have a map that reports on humanitarian agencies in, and refugees leaving, Libya. Have you noticed a lot going on lately? There may be other things going on, too. How do you keep up? Where do you find meaningful analysis?

How to Effectively Bottle Social Media and Product Integration

Convince & Convert

They also promote the website and SMS program on the bottle , which is wise. I can report that include() is pretty darn tasty. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Interesting.

List of Social Media Management Systems (SMMS)

This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. In particular, this is an existing enterprise class vendor (previously I’ve published thorough research report on them) which bodes well to their level of potential levels of service, support, and market viability. I like socialoomph too. Thanks!

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. According to a recent report by Pew Internet & American Life Project , more than half (54%) of Twitter users access their service on a cell phone. Twitter usage has skyrocketed to over 100 million active accounts. Engaging Your Customers.

Why Online Banking on Mobiles Will Soar


Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. opening an online savings account ).

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Texts, Short Message Service (SMS), Web Push, and Push Notifications. Reports. Really! Here ya go. Lists. How-To.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Texts, Short Message Service (SMS), Web Push, and Push Notifications. Reports. Really! Here ya go. Lists. How-To.

Types 61

How to Market Banking to Gen Y


On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. Meanwhile 4.2 million people say they like Apple iTunes on Facebook.

Is the Financial Services Industry Poised for Market Disruption?


According to the 2014 World Payments report by Capgemini and RBS: Alternative payments like those through mobile apps already increased globally by 9.4% Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. Leaving a bank was difficult. That was then. Perhaps.

10 Thought Leaders Share Thoughts on Curating Content

Content curation, which can be defined as a highly proactive and selective approach to finding, collecting, presenting and displaying digital content around predefined sets of criteria and subject matter, has become essential to marketing, branding, journalism, reporting and social media – often, to mash-ups of all these different and disparate channels. Pure creation is demanding.

Hook A Facebook Fan Up: They're Looking For Discounts


I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. And here it is. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. This may be disappointing to those who thought, "Gee, its gotta be because they like us. They really, really like us," but its not surprising.

Facebook Fans Mean Business (And Are More Likely to Buy)


Digitalia | Indianapolis Social Media Marketing « Firebelly Marketings Upcoming Speaking Engagements | Main | Social Media Marketing Madness [Cartoon] » March 17, 2010 Facebook Fans Mean Business (And Are More Likely to Buy) A new report from Chadwick Martin Bailey and iModerate reveal people feel more inclined to purchase from the brands they are fans of on Facebook.

Buy 2

This Just In

Social Media Marketing

Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. Okayyyyy. Again, not all that surprising, but at least we're getting somewhere. There's very little room for interruptive ads.

You can't fight the power of video. It's bigger than all of us.


We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Themellow music.