Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.

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Trending Sources

SMS Marketing: a Grossly Underrated Marketing Tactic


Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.


Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. As a popular, trusted tool over many years, we expect that Crashlytics will become the main crash-reporting offering for Firebase and will augment the work that we have already done in this area.

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Twitter to Stop Counting Photos, Links Toward 140-Character Limit?

SocialTimes Twitter

Bloomberg reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsNo, Twitter is not increasing its 140-character limit for tweets, but users may soon be able to pack a lot more information into them, regardless.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Report a Sign Up Issue. Report a Login Issue. Report a Login Issue. Report an Impostor Account. Report an Issue with Confirming Your Facebook Account. Report an Issue with Verifying Your Account. Report Content Lost During Reactivation. Reporting spam.

“Digitally Mature” Companies Make More Money

The Realtime Report

The report measures companies along two dimensions: 1. Here’s the full Capgemini report: Insights Social Media Statistics Burberry Capgemini Consulting Digirati digital transformation management transformation MIT Nike return on investment social media ROI Volvo

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Posted in QR Codes. The tale of the QR code is a sordid story.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters.

45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

These numbers are also set to increase, which was made even more evident by Mary Meeker’s 2016 Internet trends report that came out earlier this month. Here are some quick observations on the effects of these mobile and social trends from the report, and some recommendations for brands.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported. Internally at Facebook, Bloomberg reports this issue is known as “context collapse.” Whereas a few years back we may have sent an SMS or IM to our friends to share interesting and fun moments, many now default to our cameras to share this moment. Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries.

Top Tools for Mobile Marketing


TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. Special features include an exportable giving history and tax reports.

Why and How You Should Get Proactive About Customer Service


In 2014, 29 percent of enterprises planned to invest in proactive outbound communication (POC) solutions, reports Forrester. Over a quarter of email customer service inquiries are answered incorrectly, Livework reports.

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The What, Why, and How of Brand Awareness


This can be as simple as sending out newsletters with updates and promotions, SMS notifications, or inviting them to follow your brand’s social media channels. New businesses today have a huge opportunity in social media.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” Their dropdown report (shown above) is by far the easiest results page to interpret and take action on.

5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

SMS Marketing. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Grab a copy of this very interesting report for yourself (it’s free).

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SendinBlue Review – Small Business Pricing with Enterprise Features


SMS marketing. Real time reports & statistics. SendinBlue also has many extra features that are missing from MailChimp and other popular platforms, including ecommerce tracking, transactional emails, SMS, and the ability to whitelabel your messages.

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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

Snapchat reportedly sells these sponsorships for between $450,000 and $750,000 per day. As TechCrunch report : The minimum size for these geofilters is 5,000 square feet (enough to cover an office building) and the minimum amount of time the geofilter can exist is 30 minutes.

Mobile apps are a waste of time for associations.


I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Granted media activities include email marketing, SMS/MMS marketing, and organic search. Ninety-one percent of consumers reported checking their email at least once a day , according to Salesforce Marketing Cloud research. Image via

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

“Looking for the right email of a reporter? Only for Android phone users and you’ll need the (free) Andoid app to make this work, but then you ca send and receive SMS messages from any PC or Mac using your Android phone number.

How to Grow Your Blog (the Right Way)

Rebekah Radice

Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers.

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19 productivity and time management apps for 2016


With this tool you can keep track of time through tags or projects and share the detailed time-tracking report with clients and senior management. The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages.

Who's Using Twitter in the US? Some New Demographics [Charts]


Some New Demographics [Charts] by Pam Dyer on May 3, 2010 Share A new Edison Research report draws many interesting conclusions about U.S. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron.


Keeping an Eye on Everything

Net-Savvy Executive

Global Incident Map is another Google Map mashup of incident reports. Maplecroft reports on risks and risk indicators globally. Today, for example, they have a map that reports on humanitarian agencies in, and refugees leaving, Libya. Have you noticed a lot going on lately?

How to Effectively Bottle Social Media and Product Integration

Convince & Convert

They also promote the website and SMS program on the bottle , which is wise. I can report that include() is pretty darn tasty. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing.

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List of Social Media Management Systems (SMMS)

This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. they’ve briefed me) Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting.

This Just In

Social Media Marketing

Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention.

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Why Online Banking on Mobiles Will Soar


Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate.

Hook A Facebook Fan Up: They're Looking For Discounts


I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post.

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Facebook Fans Mean Business (And Are More Likely to Buy)


This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place.

How to Market Banking to Gen Y


On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions&#. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.

10 Thought Leaders Share Thoughts on Curating Content

According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Reports.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Reports.

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Is the Financial Services Industry Poised for Market Disruption?


According to the 2014 World Payments report by Capgemini and RBS: Alternative payments like those through mobile apps already increased globally by 9.4% At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.