Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

A More Elegant Question About The Future Of Retail

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2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US. Plus you can grab their free retail report: The Future Of Retail 2016. Look at the state of retail. big box retailer. retail.

Trending Sources

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Store visits reporting is an estimated metric based on information from people with location services enabled on their phone.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Report Research/Study Social Commerce Social Media 8th Bridge best practices Facebook Pinterest social commerce Social Integration Social IQ traffic Twitter

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. Further insights from the report, please go to l2thinktank.com.

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. The report defines content marketing as both “an art and a science.

Expion – Top 50 Brands Social Media Report

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers.

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen Report: Blogs Still on the Rise. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Digital Consumer Report State of The Media: Q3-Q4 2011. Women are more likely to trust ads on social media than men, 36 percent versus 26 percent, according to the report. Twitter-Amex Coupons Already Soaring for Retailers.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media.

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IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

“Celebrate Brilliantly” is being promoted through customer emails and an online banner ad campaign, reports The New York Times. Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retail

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.” Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retail

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

L2 reports that one of Burberry’s latest campaign images, released on Facebook, garnered over 20,000 “likes” in less than 24 hours. Social Media Campaigns Burberry luxury brand retail social media campaign

Play.com’s Facebook Fans Spend 24% More

The Realtime Report

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. The retailer says it is looking to engage and reward fans, not just to increase sales.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.

Report: Social Media Responsible For Only 3 Percent of Web Site Visits

Bill Hartzer

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Facebook reported 1.79 We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items.

Team 71

Twitter Phasing Out Buy Button?

SocialTimes Twitter

E-commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. Lunden reported that Twitter’s donate button will not be affected by the change. Twitter appears to be waving bye-bye to its buy button.

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The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

110 Ways Retailers are Using Social Media Marketing by ( [link] ). Case Studies & Reports Featured How To Strategies media case studies social media case study Top list

The Truth In Digital Advertising

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If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. When it comes to the mobile revenue total ($11 billion), the vast amount of the spend comes from display-related mobile formats such as video, according to this IAB report (meaning: not search). retail. retail advertising. Don't believe every headline that you read.

Consumer Trust Is Not What You Think It Is These Days

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According to this article (and a report conducted by Accenture ) the number one factor that influences US Internet users' loyalty to brand is: "Being trustworthy with regard to safeguarding and respecting of my personal information." Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? The results of this report prove that a customer online looks nothing like the customer that just walked into our stores. retail.

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Tracking, Personalization And Screams Of Privacy

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According to the report above (and just about every person you speak to who is an Amazon consumer), we love them for it. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." compare prices among retailers, the survey says.

Is Your Brand Story Documentary-Worthy (Like Shopify)?

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Most people know Shopify as the company that just reported a 93% year on year growth. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story!

The New Newer Economy

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But for the last year or so, our Complex News team has been reporting from the Lafayette Street shop to cover in-store launches. Some of the markups were 1200% above the retail value (not a typo). retail. retailer. Have you ever heard of resellers?

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There's No Patience In Business

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Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Reports are provided in PDF, Adobe Acrobat, format. Gleanster is a new breed of IT market research.

The Best Drape and Blind Software for Retailer and Manufactures

Social Media Marketing

This software is beneficial for both retailers as well as manufacturer. Drape and blind software for retailer The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this.

Facebook Testing New Multiproduct News Feed Ads

SocialTimes Facebook

Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.

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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking."

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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3 Website Metrics to Watch Daily

Puzzle Marketer

Some retail sites tend to see an uptick on the weekends. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.

The Only Consumer That Matters

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Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. How does this change retail? retail.

How To Curtail Showrooming: Charge Admission

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There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Could retailers charge a fee if there's something more than products to look at beyond the front doors?

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