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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

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Trending Sources

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month.

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Sure I love the conversation but…

Direct Marketing Observations

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. Yea social media is cool but what’s it all mean?

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Missed Opportunities

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Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty.

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