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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

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Blog Visits Increase Despite No Tweeting

Ari Herzog

But we also know that less John Smiths were using social networking. Comparing the present to the past is more evident with data from Quantcast , a company that has measured my site for years. Here is Quantcast data of unique visitors from 2009 to present. August had 14 posts. 7,726 unique visitors. pages per visit.

Quantcast 161
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Compete Responds To Criticism

Dave Fleet

If you’re looking for sentiment data visa-vi social networks, I like using Google Realtime to build out timelines that correspond with news and product happenings. Outstanding question #1: How accurate are Compete’s/Quantcast’s/Alexa’s numbers for top-tier websites? Are we looking at a 5% error margin?

Compete 277
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 203
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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. Social Media / Social Networking.

Mashup 115
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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Quantcast Visitor Demographics. I ran the social news site Reddit through the tool as an example and I’m told that around 55% of visitors are male (though I expect this to be a little lower than reality) and 24% of the audience are over 50 years old. Not all niche activity happens on the big social networks, of course.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Acquire Demographic Insights from Your Remarketing Campaign : Using data given by your campaigns and Quantcast, you can paint a picture of the people your remarketing campaigns are targeting so that you can make your marketing message resonate better. 50 Kloutless Ways to Get Value from Twitter : …or any social network, really.

Marketing 264