6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

Trending Sources

The Future of Association Publishing

SocialFish

Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? Content StrategyYou know we do. photo credit ).

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats.

You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. Establish a strategy and pursue it in full force. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? Social Media Strategy

3 Steps to Publish a Blog Post

Ari Herzog

Step 3: Publish and promote. Yeah yeah there’s more involved such as blog platforms, useful pictures, automation, and monetization; but the nuts and bolts of publishing a post involve writing a title, writing the body, and publishing it. Strategy blogging

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers.

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.

Facebook Live Deals With Publishers Won’t Be Renewed (Report)

SocialTimes Facebook

When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automation

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

2015: The Year of Brand Publishing

SocialFish

Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Your Facebook marketing strategy has to be unique. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Determine Your Facebook Ads Strategy.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff. Publishing

4 Strategies for Improving Social Engagement

Convince & Convert

highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. Today, the comment section provides a tool to build community engagement around a publisher.

You’re Never Going to Sell Content Strategy

SocialFish

This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”.

3 Persuasion Strategies for Your Content

Convince & Convert

I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. Some great ways to help you stay focused are: Keep reading and learning new strategies in your niche. You’ve thrown your pen again.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. In addition to self-auditing yourself, ask yourself, “How much time, energy and strategy did I really invest to make this platform worth it for me?”

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.

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The Future Of Books And Publishing

Twist Image

Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. book publishing. strategy. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I wish more people would read (more) books.

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.

5 Media Relations Strategies that Help Get Your Brand Story Published

Proactive Report

Brand journalism – think like a publisher and write your own stories. Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case.

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now.

8 Successful Content Marketing Strategies

Writtent Blog

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.

5 Reasons Why Your Content Marketing Strategy Is Underperforming

Simply Measured

Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. You Don’t Have a Content Marketing Strategy. Having a documented strategy in place will boost your team’s efficiency and productivity, strengthen your brand voice, and maximize results from your efforts. Companies that published 16 or more blog posts per month got nearly 3.5 Your Blogging Strategy Isn’t Working.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

You can then use that database to let people know when you publish new content that they may be interested in. If you’re unwilling to or can’t swap, we won’t publish your article. Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing.