Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? Content StrategyYou know we do. photo credit ).
Four Content Distribution Strategies
MARCH 12, 2015
Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Publishing content isn’t a one-and-done task.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
Tips for making sure you’re on target, strategy-wise. But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! By Eleanor Pierce.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ? Social Media Strategy
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.
Facebook Live Deals With Publishers Won’t Be Renewed (Report)
JANUARY 17, 2017
When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed.
3 Steps to Publish a Blog Post
JANUARY 3, 2014
Step 3: Publish and promote. Yeah yeah there’s more involved such as blog platforms, useful pictures, automation, and monetization; but the nuts and bolts of publishing a post involve writing a title, writing the body, and publishing it. Strategy blogging
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy. An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.
Developing a social media strategy
NOVEMBER 16, 2011
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly.
How to Create the Ultimate Social Media Content Strategy
SEPTEMBER 7, 2016
What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff. Publishing
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automation
2015: The Year of Brand Publishing
JANUARY 12, 2015
Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
highlight to tweet) You will only drive results from social media when your fans truly like you, identify with the values you project, and derive value from the content you publish. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. In addition to self-auditing yourself, ask yourself, “How much time, energy and strategy did I really invest to make this platform worth it for me?”
How to Use Niche Publishers to Drive Revenue
Convince & Convert
JULY 17, 2015
But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. Today, the comment section provides a tool to build community engagement around a publisher.
3 Persuasion Strategies for Your Content
Convince & Convert
JANUARY 7, 2015
I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. Some great ways to help you stay focused are: Keep reading and learning new strategies in your niche. You’ve thrown your pen again.
5 Instagram Audience Development Strategies From The New York Times
DECEMBER 29, 2016
It is the most discussed news publisher on social media, the most cited , and one of the most linked news sources across the internet. Need tips on creating a solid Instagram strategy for your business vertical? When was the last time you held a real physical newspaper?
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Other tools such as Newsle help you find content published by influencers in your niche. By Vasudha Veeranna.
13 Advanced Link Building Strategies You (Probably) Haven’t Used
SEPTEMBER 27, 2016
You can then use that database to let people know when you publish new content that they may be interested in. If you’re unwilling to or can’t swap, we won’t publish your article. Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing.
Day Four: How to Publish, Promote, and Propagate Your Article
FEBRUARY 2, 2017
This is part five in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. It’s your fourth and final content production day: time to hit publish! A System for Easily Publishing Consistently Great Content. Day 3: How to Polish and Prepare to Publish .
The Future Of Books And Publishing
NOVEMBER 13, 2011
Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. book publishing. strategy. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I wish more people would read (more) books.
Do You Know How to Create the Perfect Content Marketing Strategy?
JULY 18, 2016
But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. Evaluate & Adjust Your Strategy. Publishin
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.
8 Successful Content Marketing Strategies
DECEMBER 8, 2014
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.