Waxing UnLyrical

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Monday Roundup: Content Rules

Waxing UnLyrical

Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

this will be my first, very own, published by Rohit Bhargava in his Non-Obvious Guide series. The Non-Obvious Guide to Public Relations & Communication (Earning Attention & Building Trust in a Skeptical World) will be coming soon to a bookstore (or electronic reader ) near you!

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc.

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Hitting the Reset Button

Waxing UnLyrical

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. For me, it’s not so much “quantity&# as “quality and consistency,&# because all said and done, there is comfort in consistency, both from the publisher’s point of view as well as that of the reader.

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Rubbish Is As Rubbish Does

Waxing UnLyrical

But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). If Ragan publishes it, fabulous. If not, I’ll just publish it here.

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Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. You just read Understanding Paid, Owned and Earned Media , originally posted on Waxing UnLyrical , published by Shonali Burke. Obviously, financial and staff resources are deployed to create this media.

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