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6 Rules of Thumb for Successful Brand Publishing

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The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Cyberbullying: My Week on LinkedIn

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Trending Sources

4 Ways To Put a Little Love In Your PR

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Just as they did the last time, they are self-publishing the book… and just as he’s done for his last three books, Shel is making his book as collaborative as possible without actually having hundreds of guest writers muddy up his unique and lyrical style.

To Cision, With Love

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S.

The Dos and Don’ts of a Social Media Automation Strategy

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It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website.

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

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Our four guests include: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Guest Post by Jen Zingsheim Phillips.

It’s 2015 and #PRDiversity Is Still An Issue

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As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. Ed: Did you do a double take?

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Digital Crisis Communications: When to Shut Up

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Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

New Year Resolutions for the Social PR Pro

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!).

On Women’s Equality Day, Be the Change You Want to See

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote.

Monday Roundup: With Love, the Social Media Spotlight

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

How to Develop Meaningful PR Measurement

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Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Monday Roundup: Content Rules

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Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content

#SocialPR Spotlight: Laura Kaslow

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

#SocialPR Spotlight: Corina Manea

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Is it Shortsighted Not to Host Your Own Blog?

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Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own.

Social Sharing: What Makes It Tick?

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I’ve read his blog for so long now, yet I’m regularly amazed at the smart content he publishes – not just from himself, but from other bloggers.

No More Silver Bullet. Now what?

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A few days ago, I co-presented a webinar (thank you CommPRO.biz !)

5 Characteristics of Social PR Superheroes

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In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Content Marketing: Without Community, It’s Only Half the Equation

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Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

The Changing Face of Authoritative Content

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy.

My Oscar Moment: the 2015 Matrix Awards

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. Chapter, presented me with the 2015 Matrix Award. I learned of this a few months ago, and I was absolutely blown away.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

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With the right idea and visual resource, you can dramatically improve every social media and blog post that you publish. Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally!

#SocialPR Spotlight: Dinean Robinson

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson.

5 Reasons Snapchat is Integrated Communications New Best Friend

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Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Guest Post by Matt LaCasse. I have to say it: Snapchat is the hot NKOTB for social media.

Getting to the Bottom of Metrics that Matter: Part 2

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Last week I started a series on practical measurement that seems to be resonating with a LOT of people.

#measurePR Recap: Measuring the Millennial Workplace

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan.

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

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as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want.

3 Reasons the AMEC International Summit in London Rocked

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I’ve been in London the last few days, attending my very first AMEC International Summit.

Smarter Ways to Measure Authoritative Content

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so.

Just Write

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Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?,

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Possibly the Most Important Metric of All: Your Gut

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Reader alert: there is no sugar-coating in today’s post. It’s pretty raw, because that’s how I am right now.

Recap: the September 2015 #measurePR-palooza

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Katie Paine of Paine Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr.

7 Facts About Social PR Superheros

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless.

No One Puts Social (PR) In a Corner

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like.

7 Pillars of Solid Influencer Marketing Programs

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Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Good Customer Service Starts at Your Front Door

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You just read Good Customer Service Starts at Your Front Door , originally posted on Waxing UnLyrical , published by Shonali Burke.

How to Use Social Media And Stay Couth

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Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage.