Buzz Marketing for Technology

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Trending Sources

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

This article was originally published on iMedia Connection. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it. Posted in QR Codes. The tale of the QR code is a sordid story.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

And I’ll give an example of a friend of mine at a big publishing company.

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Watch out for Disjointed Workflow – Nothing hurts your ability to scale like disjointed workflow such as groups publishing in a vacuum or keeping their own datasets separated from the rest of the organization.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy. Find out who else is blogging or publishing on the topic, and cite them.

Blockchain – governance, regulation and security

Buzz Marketing for Technology

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

The Fall of Newspapers and the Rise of Self-Publishing in the Arts. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are moving into an age of the self-publisher. Gene Carrs Patron Technology Blog.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Borden published his 1964 article, Concept of the Marketing Mix. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

publish my number. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S.

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

If you want to share or publish one of the filtered feeds, run it though FeedBurner to obfuscate any Google or Yahoo account info. Lifestream Feed (Includes all the places I publish online.). Micro Persuasion.

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

Lifestream Feed (Includes all the places I publish online.). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

Lifestream Feed (Includes all the places I publish online.). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Turn Gmail Into Your Personal Nerve Center. I was lucky enough to get in on the Gmail beta when it launched and I havent looked back since.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Nowadays, it’s easy to find authors on the web, who often post new material expanding or correcting their work after it’s published. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more. Library Spot - Published by StartSpot Mediaworks, Library Spot is an award-winning website with some of the best library and reference resources on the web.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.

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Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. David Maister - Professional Business, Professional Life. jump to menu jump to content. Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Contact me. Order your copy today!

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). The published part of the collaboratories database is viewable online from www.scienceofcollaboratories.org. JCMC Home.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

skip to main | skip to sidebar. eLearning 2.0 Technologies and Concepts. eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Microcontent, Social Software. Thursday, June 5, 2008. Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners.

Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Be notified of new articles and products as soon as we publish them. This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Jump to Content. Jump to Navigation. Jump to Footer. Search: TechSoup Home. Learning Center. Community. Find Services.

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Top 10 Ways to Use del.icio.us - lifehack.org

Buzz Marketing for Technology

Publish Your del.icio.us I publish my daily bookmarks on my WP blog through the “experimental&# daily blog posting tool. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Personal knowledge management. From Wikipedia, the free encyclopedia. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

New York, NY: Worth Publishers. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].

KCNN: Principles Module

Buzz Marketing for Technology

Weve interviewed citizen media publishers and thought leaders in an effort to flesh out the core values and tenets of quality journalism at the grassroots level. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive.

Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Alex and his dad, business theorist Don Tapscott, actually did come up with a new term for these vague concepts in their new bestseller , “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Official Google Docs Blog: Live blogging with Docs

Buzz Marketing for Technology

Embed a live document in your blog From the Share Menu, select “Publish as Web Page&# and “Publish Document.&# Also check the setting that says “Automatically re-publish when changes are made.&# Republish the Google Document in your blog From the Share Menu, select “Publish as Web Page&# followed by “Post to Blog.&# It gives you the current date as well as that authors name which you may discard before publishing the blog.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

E-mail (will not be published) (required). Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards!

Customer Service is the New Marketing

Buzz Marketing for Technology

In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing!

What a Trifecta of a Year!

Buzz Marketing for Technology

I even wrote another Dummies book (well booklet) about it that Wiley custom published for us called Social Media and the Contact Center for Dummies which you can get a FREE digital copy of at the link above or email me.

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Related posts: The Tipping Point and your Contact Center Back in the year 2000, Malcolm Gladwell published his landmark.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

In 2004, Eshet-Alkalai published a 5-skill holistic conceptual model for digital literacy ( Eshet-Alkalai, 2004 ), arguing that it covers most of the cognitive skills that users and scholars employ in digital environments, and therefore provides scholars, researchers and designers with a powerful framework and design guidelines. For Information literacy: Write a critical comparison of the same piece of news that was published in seven different Internet news sources.

The Bamboo Project Blog

Buzz Marketing for Technology

isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, The Bamboo Project Blog.

From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

piece I wrote for GigaOM a while ago on the Connected Age was published this weekend, with a table taken straight out of my book manuscript for Connect!: GigaOM. GigaOM. WebWorkerDaily. NewTeeVee. Earth2Tech. OStatic. Events. About. Advertise. Contact.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

required, will not be published. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts.

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Location is important for your Contact Center too!

Buzz Marketing for Technology

The Tipping Point and your Contact Center Back in the year 2000, Malcolm Gladwell published his landmark. Location Based Services (LBS) are becoming all the rage now.

It pays to provide Support with Social Media

Buzz Marketing for Technology

This is a special limited time offer for my readers as we wait for the book to be published at the end of April.

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Sharing is how you build a Brand

Buzz Marketing for Technology

It seems so simple but you need to start thinking like a publisher. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.