Akamai Marketing

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. People who could provide you the details of how to self-publish. But, as kick-butt as self-publishing is, writing a blog is one thing, writing a book is another. The Social Role in Self Publishing.

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. That said, I am glad I wrote my resolutions for 2011 as it gave me focus.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

I really wanted to publish a KeepStream for a particular hashtag, but it won’t let me do that. I wanted to really use it to track some Tweetchats, but while I can search Twitter for a particular hashtag, I can’t publish it with only that information, so I was disappointed. I recently came across KeepStream too.

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Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

Social media makes all businesses potential publishers. Look, I’m a BIG fan of ROI (as you can see from this blog). But let’s not examine the numbers as a liability, but an opportunity. Social media eliminates the middle man and becomes the distribution point AND it provides the platform for two way conversation.

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5 things I’ve learned from failed blog posts

Akamai Marketing

That wasn’t the case with my particular post, but you should consider where everyone’s attention might be before hitting “publish&#. You know, like the day Google+ was announced (and they didn’t warn you).

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11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. Google likes posts to be at least 300 words. Google also loves websites that are consistently updated. The more pages you have, the more traffic you get, its really that simple. That’s a big jump. .

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Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

Thanks to the democratization of publishing that the internet has created, according to Eric Schmidt Google CEO, we’re creating more content per day than we did throughout human history up through 2003. Where did I put the recipe for “Remarkable”? ” In other words, not at all helpful. Let’s face it.