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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. This is a crucial step in the 4-step process Altimeter proposes for managing social media risks, since this would make it clear what the potential damage looks like.

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3 Tips for Communicating with Influencers

The Realtime Report

For a brand to establish long-term relationships with the best influencers for their campaign, in terms of reputation and ROI, they should keep the following tips in mind when communicating to their most desirable influencers: Research The Influencer Before You Reach Out. Be Transparent in Your Initial Outreach.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

Privacy 195
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What is Content Syndication and some best practices to keep in mind when syndicating content.

Koka Sexton

Enhance thought leadership: By publishing content on reputable websites and platforms, marketers can establish themselves as thought leaders in their industry. These websites should have a large and engaged audience, and should be reputable and trustworthy.

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What Are the Advantages of a Marketing Strategy?

The Realtime Report

A Reputation Enhancer. Nevertheless, it’s also useful for enhancing and maintaining the reputation of your business. Reputation marketing is significant for a number of reasons. After all, the stronger your reputation is, the more attractive your business will naturally appear. That much has already been established.

Strategy 125
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9 Criteria For Selecting A Social Media Agency

Dave Fleet

Good agencies are thinking outside the campaign box, and towards longer-term brand building, reputation building, issues management and relationship-building approaches. How to assess: Look for proposals that focus on long-term growth rather than (or in addition to) short-term benefits. Working well with other agencies. Measurement.

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Help a Reader Out: what do we really want out of conference education?

SocialFish

Which actually is no surprise, since we’re asked to submit session proposals months and months before the event. I think there’s something broken in the proposal / conference design process, like square pegs are being fit into round holes. Where everyone could talk about it all and then propose specific session ideas.