No man is an island entire of itself; every man
is a piece of the continent, a part of the main

In today’s “Uber” connected social world,  what makes things work  or why they work, is that we’re all now indiscriminately interconnected to each other. We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. It’s random, it’s purposeful, its meaningful and meaningless  sometimes. At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity.

But it works just like it does in the ocean. Thousands of species living and swimming in the same ocean without any limitations of where they can go or when. We’re curious and we have an innate desire to connect with others in that vast ocean either directly or indirectly.

It doesn’t work if we’re always in”take” mode or “bash” mode or “all about me” mode. That  quote from John Donne, the poet who lived in the 1500’s, sums up what is certainly a reality in today’s society. Whether you’re a brand trying to sell a product, someone trying to sell a book, or someone trying to get a job, or get a project, or build a book of business, you need networks, brand champions, supporters, advocates, friends and even strangers along the way to help you get where you need to go. You need us.

Its funny how in certain sports, like football for example, when success happens, you’ll invariably have certain players who will say out loud that they think that the reason why their “team” was great or why they won was because of them. Meanwhile you had 21 “other”  players who contributed to the cause. If you choose to go it alone in sports, just as in the digital world, and not embrace the networks and communities and people that helped get you there, well then, I guess you’re alone in more ways than you think.