Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Statistics and data are arguably as important as the products and services a business offers. Feature #1: Analytics.

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Features Marketing Statistics Template 169

Waxing UnLyrical

DECEMBER 4, 2013

Take some time to create a few boards that show off your best-selling products and also inspire the giving (and buying) holiday spirit. Make sure the link leads to the product , not just your site. A few tips to follow: Optimize your pins with a great graphic or image. Share the Pinterest love. Spread the good news.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

MAY 10, 2018

By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. How does your offering fit into the life of your target audience?

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

MAY 29, 2013

John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. As always the full #measurePR Transcript, May 14, 2013 is available.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

JUNE 3, 2015

But you can’t come up with good content if you have a work environment that’s not conducive to being productive. Staying Productive While Working Remotely is a post from: Shonali Burke Consulting, Inc. Twitter Google+ LinkedIn Staying Productive While Working Remotely. Ed: our theme this month is content.

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Products Consultant Energy Issues 100

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. It’s really very important to define the goals to achieve measurable success on Instagram.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

JUNE 12, 2013

Someone in a C-Suite somewhere decides that the product should appeal to 18-29 year olds, and Marketing creates an edgy campaign that includes visuals of big wave surfing, motocross racing, and base jumping. One problem: the product is not edgy. Imagine a campaign for a new cracker. PR creates a messaging strategy to support that.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

FEBRUARY 19, 2013

Perhaps the trickiest dimension, I have had a hard time figuring out the exact balance between production and assessment. I allocate 45% of my time to sales, 45% to production, and 10% to education. Sales vs. production. And you don’t have the luxury of dropping the ball on production. Action vs. understanding.

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Education Project Exercises Startup 235

Waxing UnLyrical

DECEMBER 13, 2012

Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). Be transparent.

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Wikimedia How To Banking Wireless 204

Waxing UnLyrical

MARCH 25, 2013

Great product. And while their pricing seems around the top third when looking at the yogurt offerings in the store, enough people view it as reasonable to have product flying off the shelf. Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product?

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Travel Price Consultant B2B 254

Waxing UnLyrical

AUGUST 28, 2018

Use clear and concise language to explain how your product or service solves for the problem and move on. This may be a group or organization proliferating the problem – or even the problem itself. Don’t get trapped badgering the protagonist, however. Provide opportunity for a happy ending.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

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Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JULY 11, 2019

It’s pretty simple: if you sell fitness products (continuing that scenario), you should ask the buyers to send in their photos of themselves exercising while using your products. Your photos show that you believe in what you do, and the UGC photos show that you’re effective at doing it — effective enough to make customers happy.

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Company Brands UGC How To 210

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Connecting with an influencer means creating an interest about why the product or idea matters to their audience.

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

AUGUST 10, 2016

No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Did you know 44% of customers research a product online before they purchase in-store? Visual content builds trust & loyalty. And those details matter.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

JULY 29, 2013

A weary mind is incapable of focus and productivity. Making a Little Noise about Productivity and Creativity. Ken Mueller shares his take on background noise and productivity. Why: An excellent point by Geoff Livingston ! 13 Tips for Aspiring Writers. Why: Do you love to write, but just can’t seem to get focused?

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. 20 Tools to Grow Your Business, Efficiency and Productivity is a post from: Waxing UnLyrical.

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Products Tools Plaxo Curation 263

Waxing UnLyrical

OCTOBER 17, 2012

At this point, further brainstorming with your internal team or even bringing in a video production company or a producer to help you evaluate your options might be time well spent. Sue O’Hora is an Account Executive and Production Manager with Henninger Media Services. A strong idea executed well.

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Video Public Domain Project Cost 222

Waxing UnLyrical

MAY 29, 2012

Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. You should. Forget Klout.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. I’ve removed identifying information (just using the pitcher’s initials) as well as information on the product itself. Here it is.

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Sample Samples Press Release Flickr 246

Waxing UnLyrical

OCTOBER 5, 2011

They are the middle men, selling your products to the end-user. You spend a lot of time calling on the business, trying to get them to buy your product. Rather than just trying to get the stores to carry your product, why not put some pressure on them from the other side? Get the word out about your product. Got that?

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B2B Sports Flickr Retail 206

Waxing UnLyrical

MAY 17, 2019

The application allows users to glimpse at how the company’s product will actually look on their faces. Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using elearning softwares. Data Ethics Accompany Data Sciences. Image by rawpixel.com via Pexels.

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Trends Survey Template Templates 175

Waxing UnLyrical

JUNE 10, 2015

Whether you are selling a product or service, this helps define your target audience. Who would use this kind of product? What problem is your product or service solving ? One important clue to your target audience is who currently buys your products, or reads your online materials. Image: damedeeso/ThinkStock.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

JANUARY 3, 2013

Basically what you do with this app is build up reward points by just scanning the bar code on specific products from select stores. Once you’ve scanned a sufficient amount of products, you redeem enough points for gift cards and other related prizes. Sounds like something you do anyway, right? Everybody wins.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

OCTOBER 24, 2012

Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Finding inspiration (or just cool products). These sites are visually so much more appealing than anything on Facebook, and the pictures of the products are themselves inspiring.

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Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

JUNE 10, 2013

Seven distractions to avoid to improve your productivity. Why: In this post for LeadersWest , Audrey Thomas outlines several common productivity mistakes and how to correct them. Either way, these seven posts teach some important business lessons… because we’re all about learning from our mistakes!

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Consultant Flickr Issues Resources 219

Waxing UnLyrical

APRIL 2, 2014

Deliver new products and services by developing an app that translates long words to shorter ones.”. Want more tips, tweaks and techniques for writing messages that sell products, services, programs and ideas? . * Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Catch Your Readers.

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Class WordPress Widget Consultant 204

Waxing UnLyrical

MAY 20, 2012

It’s buying GOOD products. Products that are proven. Products people already like. So when things start to topple a bit in its main category, it has a diverse portfolio with products that are close to Facebook. Facebook is buying like crazy. But it’s not buying garbage tech.

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Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

APRIL 10, 2012

Remember, social commerce sites are only as good as the product or services they sell. At the same time, this is your opportunity to prove to these new customers that your product or service is worth it. If you’re an online business you should track who used a Groupon and contact them to see if the product met their expectations.

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Small Business Flickr Upcoming Retail 267

Waxing UnLyrical

APRIL 28, 2014

Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. What Small Businesses Can Learn from the Creative Community: Share the Journey. Ken Mueller discusses how you can use creativity to break the mold. Rebelling Against Scripts.

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Small Business Consultant Flickr Travel 187

Waxing UnLyrical

FEBRUARY 19, 2011

Indulge in some heretical productivity. Be warned, a lot of links follow. All part of my effort to contribute to your continuing education credits in the School of Life. You’re welcome. Plan ahead for the slow times … ‘cos you know they’re bound to come.

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Social Media Flickr WordPress Education 198

Waxing UnLyrical

FEBRUARY 17, 2016

Collaboration can be extremely difficult to organize and easy to overlook amidst a pavement-pounding day of sales, invoicing, training, marketing, meetings, production, lather, rinse, repeat, etc. We need to market products with better margins. Scalable products rely on ideas related to materials and opportunities.

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

SEPTEMBER 12, 2019

Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. On top of that, you need to consider SEO. Longform Makes Better Content Marketing?

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Content Marketing Case Study Study 150

Waxing UnLyrical

NOVEMBER 9, 2017

I truly hope they are able to bring this incredible product to the world the way it deserves. Here’s how else I won: I got really really REALLY excited over this product/project. Btw: I may or may not have stayed in my robe all morning when I got the news… but I definitely did *not* day drink.

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Proposal Banking Consultant Training 122

Waxing UnLyrical

AUGUST 31, 2012

Because if you do a Twitter search for Manwich not only do you see a lot of tweets, you gain a lot of knowledge about the product’s demographics, who eats a Manwich out of love, or out of necessity, or … As you can see, Manwich, which doesn’t even have a Twitter account, is talked about a lot. You should. Forget Klout.

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

NOVEMBER 30, 2011

The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Spanx (ends in the hard “K” sound) delivers a great product that fills an important gap in the undergarment market.

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Company Brands Microsoft Banking 264

Waxing UnLyrical

NOVEMBER 1, 2012

Sock Monkeys Against Cancer product line, which so far includes two SMAC! monkey product line (November 1-30). is more than just a product. campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! monkey prototypes: - NoMo , the ALL cancer fighting monkey. Phoenix , the “WTF?

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Startup Banking Research Campaign 245