The Social Media Incubator

DECEMBER 16, 2013

This is a big change for Google and one that signals their intent to migrate a lot of their “free” products to integrate with their “paid” products, such as AdWords. That means, if you don’t have a Google AdWords account, you’ll need to get one, or you simply won’t have access to the tool.

Research 125

Research Adwords SEO Engineering 125

The Social Media Incubator

AUGUST 9, 2013

If your business isn’t on these sites, you could be missing valuable opportunities to connect and engage in order to spread the news about your products and services. Now, you can’t just tweet at a reporter, “Hey @johndoe, can you do a story on our new product?” Unfortunately, it’s not that simple.

Social Media 138

Social Media Tips Report Engagement 138

The Social Media Incubator

MAY 1, 2013

They may have a global audience with a product that has a broad appeal, or it may make more sense to market their product or service to a general, non-specified market. Beyond that even, you can obtain reviews of your product or service on sites like and many other sites where you can post content and link back to your site.

Yahoo 100

Yahoo Engineering Google Sites 100

The Social Media Incubator

JULY 25, 2011

“As consumers investing in these products and services, we demand that businesses be honest with us about their features and functions, as well as potential pitfalls,&# wrote Pappas. By listening to customer feedback – both positive and negative – Domino’s openly addressed their weaknesses and changed their products.

Social Media 111

Social Media Campaign Products Features 111

The Social Media Incubator

OCTOBER 10, 2013

Maybe you have pictures of products, services and other portfolio work that you want to display. You may ask yourself, how can Flickr benefit a business marketing strategy? Whether that means you display it on a conference room TV, on a blog or in a Facebook post. Flickr allows accessibility, sharing and organization with your photos.

Flickr 144

Flickr iPad Mobile Apple 144

The Social Media Incubator

JUNE 21, 2013

Show you’re customers what your new product or campaign can do with a picture or a video. . An app like Instagram allows you to give your audience an inside look at who you are and what you do in a creative way. Instagram may not be right for every business.

Instagram 219

Instagram Video Mobile Hashtag 219

The Social Media Incubator

AUGUST 16, 2013

With Facebook for example, you can show your business’s specialty, history or maybe a new product or service. There are multiple ways to show off your brand on your company’s pages. Many find a way to include their profile picture as a part of their cover photo design.

Brands 143

Brands Facebook Social Media Strategy 143

The Social Media Incubator

JULY 24, 2014

Whether online or offline, it is important to cater to your audience and give an integrated approach to how you market your products or services. This creative and entertaining campaign is something all marketers can learn from. Do that, and you’ll see better results. What social media stories intrigued you this week?

Marketing 179

Marketing Case Study YouTube News 179

The Social Media Incubator

AUGUST 7, 2013

Here’s an example: If you have a customer or client post to your Facebook wall about how great your products or services are, you would be able to take that post and embed it on a recommendations page on your website or blog. Features of Facebook Embedding.

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Embedding Facebook Hashtag Social Media 145

The Social Media Incubator

AUGUST 22, 2013

You don’t want to come across as only trying to promote or sell a product or service. Here a few important tips for your business to engage with its audience. Think as a publisher and not a marketer. Social media posts shouldn’t be used as a sales pitches. In addition, become more human.

B2B 149

B2B Engagement Social Media Tips 149

The Social Media Incubator

APRIL 13, 2012

When they tell you about a great experience they have had with your product, service or staff, ask them if they would do you the favor of going out to Google Places or Yelp.com and telling others so they can benefit from your services as well. Encourage your satisfied customers to leave a review for you on their favorite review site.

Reputation 121

Reputation Press Release Review Retail 121

The Social Media Incubator

OCTOBER 10, 2013

Personas have long been a popular method of helping to bring personality to a brand, product or service. Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch.

Social Media 132

Social Media ROI Sports Campaign 132

The Social Media Incubator

MAY 28, 2014

In some circumstances, it might be wholly permissible to refer to a company or a product or service in a review, blog post, or status posting. However, it is not permissible to use the trademarks of others to imply an endorsement or affiliation of any kind.

Policies 134

Policies Issues Review Company 134

The Social Media Incubator

APRIL 13, 2012

When they tell you about a great experience they have had with your product, service or staff, ask them if they would do you the favor of going out to Google Places or Yelp.com and telling others so they can benefit from your services as well. Encourage your satisfied customers to leave a review for you on their favorite review site.

Reputation 111

Reputation Press Release Review Retail 111

The Social Media Incubator

AUGUST 15, 2013

Do you want to attract more people to your website so you can raise awareness for your products? It’s defining what you want your social media engagement to do for your business. Are you trying to increase your e-mail subscriber numbers? Or maybe you are selling directly from your social media outposts?

Social Media 127

Social Media Strategy ROI Campaign 127

The Social Media Incubator

FEBRUARY 29, 2012

It will become more important to watch your Page more frequently to engage in conversations happening there about your company, products and services or industry, and likely to post more frequently and with more relevance as a result. Gone will be the days that scheduled blast posts are effective,” says Melberg.

Facebook 132

Facebook Conference Social Media Company 132

The Social Media Incubator

DECEMBER 26, 2012

LinkedIn for Business – Formerly a glorified “about” page for your business, LinkedIn business pages have become graphically enhanced information outposts for your products and service on this professional networking site. Now businesses can shine on LinkedIn, which will be particularly effective for B2B.

Trends 144

Trends Social Media Reddit Startup 144

The Social Media Incubator

MAY 19, 2011

“For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos. This means that if you take a picture of your friend running in a marathon, you can tag the Nike swoosh symbol on his or her shorts. Read more details.

Brands 122

Brands Facebook Sites Advertising 122

The Social Media Incubator

JULY 25, 2013

If you haven’t joined any groups, then you’re not maximizing your LinkedIn productivity. There are many different ways to optimize your LinkedIn profile or company page. You aren’t connected to groups. By joining groups, you are able to connect with more with people who you may have not had a connection with before.

LinkedIn 212

LinkedIn Company Groups Groups 212

The Social Media Incubator

FEBRUARY 29, 2012

It will become more important to watch your Page more frequently to engage in conversations happening there about your company, products and services or industry, and likely to post more frequently and with more relevance as a result. Gone will be the days that scheduled blast posts are effective,” says Melberg.

Facebook 100

Facebook Conference Social Media Company 100

The Social Media Incubator

MAY 10, 2013

If they are in a competitor’s store and you have a better price on the merchandise they are looking for, through a mobile app, that customer can contact you, get a price, and even purchase the product for in-store pickup or have it delivered. There is no search quite like mobile search. Imagine the possibilities with mobile search.

Mobile 106

Mobile Foursquare SMS Price 106

The Social Media Incubator

AUGUST 31, 2011

Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price. .&# Sure, the First Time Home Buyer’s Incentive increased the sales of new homes to first time home buyers last year – up until it expired. Is that a huge surprise?

Small Business 106

Small Business Discount Price Sites 106

The Social Media Incubator

APRIL 25, 2012

Of course, these aren’t the only items you need to consider to establish a successful website , but doing these will certainly make sure that your potential customers can get in touch with you when they need your products or services.

Sites 127

Sites Social Media Study LinkedIn 127

The Social Media Incubator

JULY 16, 2013

This is easy to quantify with a tangible product, but not so much so with basic social material. Any social media marketing strategy should include adding a lot of value. People want to know that there’s something in it for them worth more than what they’re putting in.

Social Media 144

Social Media How To Construction Meme 144

The Social Media Incubator

APRIL 15, 2013

Here are 7 ways you’ll see more search in social and more social in search in the months and years ahead: Google+ – Google’s social network is also going to be the flagship search product for the Internet giant. Build your reputation here first, and then branch out from there.

Social Media 100

Social Media Tumblr Social Networking YouTube 100

The Social Media Incubator

AUGUST 25, 2011

Additionally, B2B sales often tend to be sales of service, rather than a tangible product. Typically a B2B sale will have a higher price tag, and your sales cycle is usually much longer, just to name a couple of differences. Can a business that sells to other businesses measure ROI with social media? Absolutely!

ROI 111

ROI Social Media B2B How To 111

The Social Media Incubator

APRIL 3, 2012

While Google is moving into social with it’s Google+ product, Facebook will move into search by adding a stronger search component within it’s existing platform – one that 850 million users (and growing) already use regularly. That is going to change with new investors on board.”.

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

APRIL 3, 2012

While Google is moving into social with it’s Google+ product, Facebook will move into search by adding a stronger search component within it’s existing platform – one that 850 million users (and growing) already use regularly. That is going to change with new investors on board.”.

Upcoming 100

Upcoming Facebook Yahoo Advertising 100

The Social Media Incubator

JUNE 15, 2011

Facebook users are now able to tag brands and product pages as well as people in their photos. Your clients and customers can now “tag&# your business Facebook Page when they upload photos to their Facebook profiles.

Brands 106

Brands Privacy Social Media Review 106

The Social Media Incubator

MAY 13, 2011

They let your customers and potential customers instantly learn more about your products or services and respond to you in real time. Known as Quick Response (QR) codes, they are a bridge between traditional marketing and the online world.

Real Estate 106

Real Estate Mobile ROI Report 106

The Social Media Incubator

FEBRUARY 17, 2012

In the always-on, connected world of social media, becoming a trusted resource is your goal, as it keeps you top of mind with your network of potential prospects and current clients so you are the one they think of when they need your products or services, or when they have a referral to send your way.

Social Media 111

Social Media Small Business Authentication Resources 111

The Social Media Incubator

FEBRUARY 17, 2012

In the always-on, connected world of social media, becoming a trusted resource is your goal, as it keeps you top of mind with your network of potential prospects and current clients so you are the one they think of when they need your products or services, or when they have a referral to send your way.

Social Media 100

Social Media Small Business Authentication Resources 100

The Social Media Incubator

MARCH 13, 2012

Google+ is a sharing site that allows you to interact with others, much like a social networking site but with the added benefit of using Google’s other shared products (mail, youTube, calendar, docs, etc.) Google +1 is a button you can place on your website that will help you in search if people “+1″ you.

Google 100

Google Engineering Social Networking SEO 100

The Social Media Incubator

MARCH 13, 2012

Google+ is a sharing site that allows you to interact with others, much like a social networking site but with the added benefit of using Google’s other shared products (mail, youTube, calendar, docs, etc.) Google +1 is a button you can place on your website that will help you in search if people “+1″ you.

Google 100

Google Engineering Social Networking SEO 100

The Social Media Incubator

JULY 9, 2013

According to a branding study done by Social News Daily, 97% of consumers said an online experience influenced whether or not they bought a product or service from a brand. Engaging an audience can prove to be challenging or time consuming, especially for small and midsize businesses.

Engagement 174

Engagement Social Media Tips Content 174

The Social Media Incubator

NOVEMBER 22, 2010

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Social Media Examples Company Products 100

The Social Media Incubator

NOVEMBER 3, 2010

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Report 100

Report Products News 100