Small Business Mavericks

MARCH 27, 2014

Add visual elements – You can add banners, images of your products, or even videos to your LinkedIn page. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. If you don’t, you’ll fade into obscurity. I’d say to do all three – as often as you can.

LinkedIn 177

LinkedIn Social Media Products Tools 177

Small Business Mavericks

AUGUST 6, 2012

Let’s take a look at how you can get these same results: Add a Pin It Button to Products & Homepage. This is the easiest way to begin to drive traffic to your site and spread your products’ reach over the Internet. Describe your business clearly… who are you and what products do you carry? Big mistake! Start Pinning!

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

FEBRUARY 4, 2014

One of the growing trends in the online space for e-commerce websites is to attach a blog to the site and promote the products in your store. Many e-commerce website owners simply add a blog to their sites and then promote the products in their stores. You don’t even have to promote specific products to do that.

Sites 98

Sites Small Business Engineering Trends 98

Small Business Mavericks

SEPTEMBER 15, 2014

Link Categories to Products and Services – so simple and logical that sometimes it can be missed with a site update. Link Blog and News Content to Products and Categories – always a logical and valuable way to add to your optimization. This is powerful because it’s on every page, so amp it up as high as it goes.

Sites 102

Sites SEO Engineering Products 102

Small Business Mavericks

JANUARY 6, 2014

That’s the primary purpose for a landing page whether you are selling a product, generating leads, or capturing contact information for a later follow-up. Benefit-oriented Content – Your content is what sells your product or service. How will your product or service improve the lives of your customers?

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

SEPTEMBER 17, 2014

If you sell a product, consider linking to pdf files of the manual or tips for its use. Host an online forum for people looking for ways to use your products and keep the archives searchable and available. Do some online seminars on your services or products then make archives of the sessions for future visitors.

Content 111

Content Construction SEO Forums 111

Small Business Mavericks

JUNE 18, 2011

The purpose of seeking reviews is to get your product or service in front of consumers. That said, even if you get a bad review of your product or service, you’ve still achieved the goal. And some people will buy your product or service just to see if they agree with the reviewer. Maybe even most of the time.

Review 161

Review Buy Products Course 161

Small Business Mavericks

APRIL 1, 2014

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. It’s not that they’re not interested in your products or services. If you have several product or service lines, then Showcase Pages are for you. More engagement!

Company 98

Company LinkedIn Groups Groups 98

Small Business Mavericks

JUNE 14, 2012

After that, we identify the features and benefits of your product or service and develop the emotional triggers that lead to sales. We carefully review your competitors’ products and services and your own and determine what sets you apart in the marketplace. We help you identify that as well. Is this an easy process?

Strategy 156

Strategy Marketing Small Business Research 156

Small Business Mavericks

MARCH 5, 2014

That’s because people rely on the eyewitness of others to make important decisions regarding products and services they buy. A good case study tells the story of a customer who had a problem and solved it with your product or service. That’s why online reviews are so reliable and popular. Case studies are even better.

Case Study 101

Case Study Study Small Business Buy 101

Small Business Mavericks

NOVEMBER 23, 2012

Here are just a few of the powerful ways you can use Google+ Hangouts: To introduce new products or services. Demo a product or service. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Invite customer feedback. Hold a webinar.

Google 164

Google Tools Press Release Class 164

Small Business Mavericks

JUNE 25, 2011

Use products that are related to your site’s services – Don’t just choose any affiliate products. Make sure the products you promote are related to the services you offer. Make your web design attractive – You don’t want your website looking like an affiliate product bookshelf.

Small Business 164

Small Business Widget Sites Products 164

Small Business Mavericks

JANUARY 25, 2016

When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. For instance, you could sell your products at any of the following third-party outlets: Amazon. How Do You Achieve Multiple Online Retail Channels? Cafe Press.

Retail 70

Retail Small Business Products Course 70

Small Business Mavericks

MAY 16, 2012

Ikea has sent e-mails to its loyalty list announcing the brands latest products. The e-mail links to the micro-site which basically acts a teaser and encourages readers to view the full range of products on Pinterest. Readers are encouraged to “re-pin” products they like, and to share those products on Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

APRIL 18, 2012

With the number of commercial entities online growing rapidly on a daily basis, losing potential customers because of poor spelling, incorrect product descriptions, or just poor grammar is going to be costly. Product description are another area that concern many consumers.

Reputation 127

Reputation Widget Review Hosting 127

Small Business Mavericks

NOVEMBER 25, 2013

But the Showcase Page is specifically designed to give customers a chance to interact with businesses around a particular product or service offering rather than follow the brand and sift through all content just to find the few nuggets their interested in. In order to use Showcase Pages you first need to have a company page.

LinkedIn 132

LinkedIn Small Business Company Social Media 132

Small Business Mavericks

JANUARY 3, 2013

For instance, if you spend $20 to acquire a new customer that buys a $12 product, then you are losing $8 on that customer – especially if you only have one product. Service businesses are better at this than businesses that sell a product. This is where the cost of customer acquisition gets sticky. There is a caveat.

Cost 101

Cost Metrics Buy Small Business 101

Small Business Mavericks

MARCH 12, 2014

Products - If you have an e-commerce web store, then the products rich snippet is an absolute must. Reviews – If you allow users to review your products, then the reviews rich snippet is a powerful way to get your reviews more exposure in the search results.

Directory 101

Directory Yahoo Engineering Small Business 101

Small Business Mavericks

OCTOBER 4, 2012

Google Trends – Google took two products (Google Trends and Google Insights for Search) and combined them into one all new Google Trends product. These are not the only keyword research tools Google offers, but they are ones you likely have not used. I encourage you to use them.

Research 156

Research Google Tools Trends 156

Small Business Mavericks

MARCH 26, 2013

It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services, help you improve your delivery, and grow your business. You can see results as soon as they are available.

Survey 102

Survey Discount Metrics Cost 102

Small Business Mavericks

JULY 9, 2011

Starting your own brand holiday is a great way to build buzz for your product or service. So what kind of holiday could you create to sell more of your product? Giving away free or discounted products is one way, but it’s not the only way. Hallmark has created several holidays just so they can sell more greeting cards.

Automotive 168

Automotive Discount How To Small Business 168

Small Business Mavericks

NOVEMBER 6, 2013

If there is a digital product that equates to the inventory you carry in your store, then you should seriously think about an online version of your product delivery service. The world is changing, and the way we market our products is changing too. Naturally, items like clothing and food are safe.

Small Business 105

Small Business Retail Fashion Buy 105

Small Business Mavericks

JUNE 10, 2012

If you have a product or service that caters in part to people over the age of 65, you might find your audience on Facebook. So if your product or service crosses age or generation boundaries, then why not create a separate Facebook page for each of your market segments? Did you know that 60% of the senior citizens in the U.S.

Facebook 156

Facebook Marketing Products Social Media 156

Small Business Mavericks

JUNE 16, 2011

Here are some of the findings: 12% research products they’re interested in purchasing. But no matter what industry you’re in, if you can leverage social networks to place your brand in front of the people interested in your type of products, then you stand a reasonable chance of securing new business.

Social Networking 182

Social Networking Sites Fashion Small Business 182

Small Business Mavericks

DECEMBER 6, 2011

But consumers treat Google searches as a modern form of white pages : not only do they seek out a product, such as replacement tires, but they want to find that product somewhere near their home. As a consequence of this, many Google users will try to track down a business by entering a desired product and then a local area.

SEO 156

SEO Applications Google Examples 156

Small Business Mavericks

DECEMBER 1, 2011

During that time, marketers would promote their products by “shouting” at consumers, who had no way to talk back to the peddlers. When you talk about your company, your products, or your services with your prospective audience, are you respecting them? With the advent of the Internet, however, that changed.

Conversation 164

Conversation Marketing Price Meeting 164

Small Business Mavericks

SEPTEMBER 20, 2013

Read product or service reviews. When a negative comment is made about a product, it’s because the user had an expectation that was not met. Rather than just listen to your customers’ questions about your niche, pay attention to new services and products they are asking for.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

JULY 18, 2011

Here are five different types of stories about people in your community that you could write for your blog no matter what product or service you offer: Someone who has used your produce or service in an unusual way or who has done something extraordinary with your product or service.

Eventful 161

Eventful Communities Organization Issues 161

Small Business Mavericks

SEPTEMBER 18, 2014

Start with those who are already using your product or service and learn how they use technology then focus on reaching that segment effectively. Share benefits like how your product makes life easier or more enjoyable. Build a referral program by making it easy to share a product on social media or by email.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

DECEMBER 7, 2017

This financial powerhouse productivity suite connects with your bank to automatically import and categorize transactions. People aren’t just buying your product or service. Financial experts will tell you that good accounting starts with effective organization. You don’t have to be an expert in this area. They’re buying why you do it.

Small Business 70

Small Business Cost Banking Buy 70

Small Business Mavericks

MARCH 2, 2012

Consumers have a huge thirst for information, and there are two groups that really draw their attention – customers who have already purchased a product, and the brains behind the product. From a business blog perspective, and short but meaningful interview with the ‘brains’ behind a product carries a lot of weight.

Small Business 105

Small Business Authentication Groups Groups 105

Small Business Mavericks

JULY 22, 2014

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun.

Marketing 122

Marketing Small Business Applications Strategy 122

Small Business Mavericks

JUNE 3, 2015

Your copy — even for free products — must build a formidable argument on why I’d be stupid to walk away from this particular content. That autoresponder series of quick lessons on using your product? Waste of time if they don’t see the value of the product. I still may walk away, but I should regret it.

Content 70

Content Analysis Products Company 70

Small Business Mavericks

MARCH 17, 2012

Corey Eridon on HubSpot suggests the following: News Room – create a separate newsroom where you can publish any newsy items related to your business, products or services. You are not restricted to your own business either, you can publish news items related to your niche, for example, about to be released products or recalls.

Publishing 98

Publishing Repository Joomla Content 98

Small Business Mavericks

NOVEMBER 6, 2014

The skinny little wimp gets the product and–BOOM–muscles are sprouting and the beefed-up former wimp gets admired as the new strong guy. Strength is not from a product, but from a practice. Did you ever read comic books and look at the muscle-building ads in the back? This is not like those ads.

List 102

List Exercises Small Business Strategy 102

Small Business Mavericks

APRIL 19, 2013

Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Instead, try to come up with creative ways to encourage your customers to post honest reviews of your products. If those products are good, they’ll get good reviews. All they had to do was – nothing.

Reputation 96

Reputation Review Buy Products 96

Small Business Mavericks

JULY 5, 2011

But what if they have a question about your service or product? “I’m fine, Mr. Product Salesman. They can, of course, do that if they want. They click the Skype button and video chat pops up on your screen. You’re at your desk so you answer. “Good morning, Facebook friend. How are you?&#.

Facebook 164

Facebook Widget Small Business Course 164