Jeff Esposito

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Friends with benefits, conquering fear and non-sexy products

Jeff Esposito

Having a kick ass community without a sexy product – this proposed panel will feature Mike Schaffer, Ms. It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message. Cantwell and Jeremy Hicks.

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

The most powerful is the “+1” this feature allows users to like an article, product or brand. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand. Despite that, the network still holds a lot of benefits for small business owners.

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The Importance of Company Personas in Social Media

Jeff Esposito

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Influencers: Who influences their product buying decisions? Competitor Relationship: Do they like your company/products? Best made products? The Three Types of Personas.

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What does social media success look like?

Jeff Esposito

Generating new product ideas. Increasing awareness of product issues or improvements. Identifying customer issues with product/services. Generating sales. Increasing brand awareness. Increasing customer loyalty. Increasing purchase rate. Saving money. Reducing customer service time. Reducing customer churn.

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Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

Jeff Esposito

Hasbro tricks fan-blogger into revealing his address so they can send him legal threats over widely available leaked product – there are shenanigans and then there are low-down rotten tricks. The kicker, the toy is widely available.

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Darnell Dockett’s pet tiger goes to training camp, Sin City and Roseanne

Jeff Esposito

Other than the weather, the week flew by with a lot of production in it. Hopefully it was equally productive and you’ve got some great weekend plans. Now don’t take it as a complaint Mother Nature, but the rain really messes up my jheri curls. How was your week?

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NFL fires up hype machine with movie trailers

Jeff Esposito

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company. This post contains video; click here if you are having trouble viewing.

Sports 36